In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.

In this episode:

• Why COVID-19 will be a kickstarter for online businesses
• Victim or Victorious - how to manage panic and fear
• Shepherding your customers: Copywriting that sells
• Love and presence always win 
• Magnetic leadership beats cold market analysis
• Why you need to upset someone to make money
• Staying 'on brand' makes you boring

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