In this episode of the Orthodontic Products podcast, Oliver Gelles, chief marketing officer at OrthoFi, talks about the importance of adopting limited treatment programs in orthodontics. He discusses the current trends in the industry, particularly the decline in adult aligner starts, and explores strategies to address clinical objections and profitability concerns. Oliver emphasizes the need for orthodontic practices to tap into untapped markets, such as parents of existing patients, and shares insights from an ebook on increasing production starts amidst economic challenges.