From starting his business at the kitchen table to leading a thriving team of 13, John Foster, founder of Foster’s Financial, shares his honest and practical insights with host Chris Targett. John opens up about what it really takes to grow a successful mortgage advice business — from mastering **lead generation for mortgage advisers** to building a strong team and personal brand that clients trust.
He talks about why **referrals** remain the most powerful form of lead generation, how **social media for mortgage advisers** can help build connections in the community, and why understanding your numbers is key to sustainable growth. John also reveals how **mortgage marketing** and local sponsorships can drive organic leads, and how technology can make running your business more efficient.
Whether you’re just starting out or looking to scale up, this episode is packed with realistic advice on hiring, retaining clients, outsourcing effectively, and maintaining balance while growing your business. If you want practical strategies to stand out on **mortgage adviser social media** and attract the right clients, you’ll find plenty to put into action here.