Why You Should Be Collecting Client Email Addresses

Know the importance of collecting your client's details, why it's worth doing this, why their email addresses are really valuable to your business, and why you shouldn't waste too much time building up other ways to contact your clients like Facebook or Twitter followers.

Discussion:

00:28 - Contact Details: The most valuable thing in your business

01:16 - Why you want the clients' email address

02:50 - Right and wrong way in sending out emails to clients

03:52 - Don't rely on Social Media to get in touch with clients

05:09 - Focus on assets that you can control like your Email list

06:11 - When to ask the client's email address

07:11 - Every post or page needs a call to action that gets people to join your email list

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