If you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do.

Getting a meeting with someone who’s never heard of you—or your product—is tough, especially as the price tag goes up.

Yet many salespeople seem to be facing this every day, and it's stopping them from achieving more.

Even the slightest positive feeling among buyers could be opening more doors.

Kathleen Lucente from Red Fan Communications was chatting to some salespeople the other day who complained that they lacked "air cover".

They were asking for some focused PR to help them. PR focused on the right people with messages that would open those doors. Kathleen kindly shared what she heard when we chatted about it in the video below.

If you're an agency, have you worked successfully directly with a sales team?

And, if you work in in-house comms, have you spoken to the sales team recently to hear what they need?