‘It’s not really about the channel but how well you craft your message and how well you target your message’. Our next guest joins us with wise words and his expertise on successful marketing tips. Tim Freestone is the Chief Marketing Officer at Kiteworks; a platform that empowers organizations to effectively manage risk in every send, share, receive and save of sensitive content. Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey. If you don’t tailor the journey accordingly you can quickly lose that prospect.