CEOs can have their hands full responding to corporate emergencies. But crisis management expert Edward Segal explains there are important reasons why company executives should make a special effort to talk to reporters during those challenging and difficult times.

Why You Should Deal With The Media During A Crisis

Nationally known bestselling author Edward Segal shares his advice, observations, and recommendations on how to prevent, manage and recover from business-related crises. Learn how companies, organizations, and individuals managed crisis situations and the lessons to be learned from their failures, mistakes and successes.

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Why You Should Deal With The Media During A Crisis

Why You Should Deal With The Media During A Crisis