Today is the first of two episodes where we welcome Cheryl Buhs. She is the VP of National Sales at RFA Mortgage Corporation. Cheryl started out as a real estate agent for a few years, but eventually decided to pivot to the broker side where her career has flourished.

A lot of new lenders are entering the scene in the mortgage space, and Cheryl emphasizes the importance of giving these lenders a chance. This will help you, the broker, diversify your portfolio—something that is truly an advantage for your client.

On this episode of Lead to Close:

● How Cheryl got into the mortgage industry and what it was like at that time.

● How she worked her way up and gained the opportunity to fill a national role.

● What the mortgage industry is really about at the end of the day.

● The importance of efficiency in mortgage lending and how it can be improved.

● What RFA does to pinpoint inefficiencies.

● How RFA decided to disrupt the industry and why they backtracked on this approach.

● Cheryl's tips for building stronger relationships between lenders and brokers.

● The changes RFA has made in the last few years and why.

● How RFA is structured and why this structure makes them more solutions-based.

● What it means to be a nimble lender.

● How diversifying your portfolio helps your clients and your business.

● What is possible in the Canadian mortgage space, specifically compared to the US.

● The potential for creating true partnerships between lenders and brokers.

Finmo: https://www.lendesk.com/finmo