In this episode of Flow Working the Entrepreneur's Podcast, I sat down and talked with marketing research specialist Angelo Ponzi.  We talked about why, how, and when you should do market research so you can always keep on the pulse of what your customers really want.  

 Understanding how to get your product or service to market in a way that will get you the biggest bang for your buck is how Angelo spends his time. During our chat, Angelo shared with me that many people skip the research part of marketing thinking that the idea itself is enough to get a product or service sold.   One thing Angelo shared with me is that just talking to customers is the simplest way to get an idea of what is and isn't working.

 He shared, "...just talk to your current customers, or more importantly, talk to some of the customers you've lost. Try to understand, why did they stop working with you? Or why? You know, was it a product or service, I had a client had a great product, but they were losing business. And what we found out is there had some customer service issues. So people in that department were frankly taking people off and in the their brand promise of you know, we can do this for you as falling short." 

 Get out there and start asking people who have, haven't, or maybe even just don't know about your product yet. You'll learn loads and your marketing will be even more effective in the long run.  

Do you need some help with marketing research to hone in on your perfect client? Tap a link below to get connected to Angelo to learn more. 

Learn More: https://www.craftmarketingarchitects.com/ 

Connect to Angelo: https://www.linkedin.com/in/angeloponzi/

Are you an entrepreneur with a message to share with other business owners? Tap the link to schedule your complimentary podcast appearance right here on Flow Working The Entrepreneur's Podcast.  https://calendly.com/megandenaeanderson/flow-interview