Trust sets the foundation for both doing and retaining business. Our guest today, Jennifer Crowley, Marketing Director at eQuo, reminds us to personalize and deepen customer relationships in our efforts to better serve and understand our customers. eQuo has an incredible and impressive initiative to connect small businesses and founders to all the stakeholders they need for success. eQuo’s matchmaking platform serves under-represented groups in their mission to build their own businesses. Jennifer and the incredible team at eQuo have spent the last 4 years better understanding the clients they aim to serve in order to evolve and execute critical messaging and relationships.