Ever wondered why your website isn't attracting the traffic it deserves? In this episode, join James, Josh and Andrew as they look into a crucial, yet often overlooked aspect of digital marketing: the power of updating and removing old website content. They unravel the mysteries of Google rankings and share practical tips on revitalizing your online presence. If you're ready to skyrocket your website's visibility and attract more visitors, this episode is a must-listen!

Timeline Summary:

• [00:00:05] Importance of Updating Website Content
• [00:01:00] Google's Fresh Content Preference
• [00:03:00] Impact of Removing Old Content
• [00:06:00] Focusing Content on Target Audience
• [00:10:00] Frequency of Content Updates

Key Takeaways:

1. Majority of Pages Get No Traffic: A staggering 94.3% of pages don't get visitors from Google.
2. Freshness Matters: Google prioritizes fresh, relevant, and practical content.
3. Content as a Garden: Websites need regular updates, like gardens need tending.
4. Spring Cleaning Boosts Traffic: Strength Matters tripled their traffic by deleting 300 pages of outdated content.
5. Target Audience Focus: Tailoring content to your audience enhances relevance and search ranking.
6. Regular Updates are Crucial: Ideally update content every quarter, but at least once a year.
7. Weed Your Website Garden: Continuously refine and update content to stay relevant and visible.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"Everyone focuses on creating new content... but you need to create content that people want to read." - James Breese

"94.3 percent of pages don't even get a single visitor from Google." - James Breese 

"You've got to serve timely content... update it constantly and consistently." - James Breese

"If our content is still old and generic vanilla, non-topical content, then that can have an adverse effect." - Andrew Wallis 

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