I know, I know … “tech stack” is not a sexy topic.

But it is one of the biggest reasons agencies feel overwhelmed, scattered, and harder to run than they need to be.

In this episode, I’m breaking down how we think about tech inside our agency - and why we deliberately choose a boring, low-tech, low-noise stack, even as we scale.

This isn’t a list of tools you should copy.It’s a way of thinking about tech that reduces chaos instead of adding to it.

In this episode, we talk about:

• Why more tools usually create more friction, not efficiency

• The trade-offs we intentionally make to keep things simple

• The rules we use to decide what stays and what goes

• Why systems matter more than software

• The hidden cost of over-engineering your agency

I also share:

• How we separate communication from task execution

• The non-negotiable rules we run our tools by

• How we avoid double-handling work

• What actually needs to be automated — and what doesn’t

• Why boring tech creates more freedom, not less

This episode is for agency owners who:

• feel like their tools are running them

• want fewer subscriptions, fewer logins, fewer decisions

• are ready to simplify without dumbing things down

If you’ve been adding tools hoping things would feel easier, this episode will help you pause, reassess, and design a tech stack that actually supports your business (and your life).

If you want to talk through simplifying your systems or tightening your operations, you can book a free consult with me and walk away with a clear next step.

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