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Why Your 5x ROAS Is Lying to You (and What to Track Instead)
Think your ads are crushing it because you’re hitting a high ROAS?
Think again.
In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability.
If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash.
Learn how to optimize your offers, pricing, and funnel based on real numbers—not performance theater.
Want to learn more or ready to apply this to your own business?
Follow me on LinkedIn or book a strategy call at www.mercedesmansilla.com
Connect on LinkedIn → https://www.linkedin.com/in/mercedes-mansilla/
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By Mercedes Mansilla
5
22 ratings
Think your ads are crushing it because you’re hitting a high ROAS?
Think again.
In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability.
If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash.
Learn how to optimize your offers, pricing, and funnel based on real numbers—not performance theater.
Want to learn more or ready to apply this to your own business?
Follow me on LinkedIn or book a strategy call at www.mercedesmansilla.com
Connect on LinkedIn → https://www.linkedin.com/in/mercedes-mansilla/