ACTA, NON VERBA

👉👉👉 Comment 8 RULES and I’ll send you a FREE Guide 😏In this video, I’m breaking down the 8 laws behind ads that actually scale, so you can stop guessing and start building a real creative testing system.You’ll learn how to think in angles, write copy that converts, build personas that make your hooks land, test with real hypotheses, reverse engineer your winners, and spy on competitors the right way so you can beat ad fatigue and keep winners alive.👀 Subscribe and don’t miss any videos!👉 Follow me on IG: @mechimansilla/ mechimansilla👉 Follow me on LinkedIn: Mercedes Mansilla/ mercedes-mansillaMy website: https://www.mercedesmansilla.com/Book a 1:1 consult with me here: https://www.mercedesmansilla.com/contact👉👉👉 Comment 8 RULES and I’ll send you a FREE Guide 😏

A lot of people think they have a creative problem. What they actually have is a strategy problem.This video breaks down why most ad creatives fall flat, even with good editors, decent production, and "on-brand" messaging. The issue usually starts before the first frame is even designed.Here's what's missing, what to fix, and how to stop wasting time (and budget) on creative that doesn't convert.👉 Built from real experience scaling 7 to 9 figure DTC brands👉 For marketers, creative strategists, and media buyers who care about performance👀 Subscribe and don’t miss any videos!👉 Follow me on IG: ⁠@mechimansilla ⁠ https://www.instagram.com/mechimansilla/👉 Follow me on LinkedIn: ⁠Mercedes Mansilla⁠https://www.linkedin.com/in/mercedes-mansilla/My website: https://www.mercedesmansilla.com/#AdCreative #CreativeStrategy #PerformanceMarketing #DTC #MetaAds #PaidSocial

The 3 Things You Need to Do to Turn Leads into RAVING FANS

What do burnt eggs and a soggy toast have to do with your customer journey?

In this solo episode, I break down how a disappointing breakfast experience sparked the ultimate marketing insight: if you want to turn expensive leads (hello, rising CPAs) into loyal, high-LTV customers… there are only 3 things you need to get right.

Whether you’re running a funnel, selling a service, or managing an eCommerce brand — this episode walks you through the full journey from lead capture to post-purchase, and how to engineer brand love at every stage.

I cover:

• The 3 core stages of the customer lifecycle that most brands fumble

• How to increase retention, reduce churn, and boost LTV (without touching your ad spend)

• Where most businesses lose trust — and how to fix it fast

• Why “overdelivery” is the most underutilized growth strategy

• Real talk about brand experience, expectations, and what makes or breaks loyalty

If you’ve been pouring money into lead generation and feel like you’re bleeding cash on the backend… this episode is your roadmap to smarter, more profitable customer journeys.

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📍 Work with me or explore my content: https://www.mercedesmansilla.com

📍 Connect with me on Instagram: https://www.instagram.com/mermansilla

📍 Watch on YouTube: https://www.youtube.com/@mercedesmansilla

📍 Subscribe to the podcast wherever you listen.

Writing copy that actually sells without feeling pushy? Yes please!

In this video, I’m breaking down one of the core mindset shifts behind high-converting, connection-driven copy.

If you’ve ever felt weird about selling or stuck trying to write content that doesn’t land - this is for you.

👉 Drop your questions below

👉 Need help with your hooks or funnels? Let’s talk.

Subscribe for more no-fluff trainings on ethical sales, standout messaging, and scroll-stopping copy.

🎧 Listen to My Podcast — Acta Non Verba

https://open.spotify.com/show/29Fs2OgAAnm5SZrx2hiX66

https://podcasts.apple.com/nz/podcast/acta-non-verba/id1493135871

📲 Follow Me Everywhere:

TikTok: https://www.tiktok.com/@mechimansilla

Instagram: https://www.instagram.com/mechimansilla/

LinkedIn: https://www.linkedin.com/in/mercedes-mansilla/

Website: https://www.mercedesmansilla.com/

Here’s the updated description with all those elements included, still keeping it clean and punchy:

Want to scale your ecommerce brand without spending more on ads? In this episode of Acta, Non Verba, I sit down with Matthew Stafford, CEO of Build Grow Scale, to unpack what actually drives higher conversions.

We talk about:

• Why your homepage might be killing your sales

• The biggest mistakes in ecommerce funnels

• How to improve your CRO using data

• Tactics to increase AOV, LTV, and retention

• How to build smarter email flows that convert

• What most brands get wrong about customer cycles

• How AI is changing the way we optimize websites

If you’re pouring money into paid traffic but not building a sustainable growth engine, this is your wake-up call.

Connect with Matthew: https://buildgrowscale.com/book-a-call

Want to work with me? https://www.mercedesmansilla.com

Subscribe to the podcast anywhere you get your podcasts.

Most sales funnels fail because they treat every lead the same, and that kills conversions.In this video, I break down the 5 Stages of Customer Awareness and show you how to tailor your copy at each stage, from unaware to most aware. If you’re a business owner, coach, or marketer who wants to stop guessing and start converting, this one’s for you.Read the full blog post here 👉 https://www.mercedesmansilla.com/post...📲 Follow me for more content on copywriting, funnel strategy & digital marketing:👉 LinkedIn:   / mercedesmansilla  👉 TikTok:   / mechimansilla  👉 Instagram:   / mechimansilla  ✨ If this helped you, like the video, subscribe to the channel, and share it with someone who needs it!#CopywritingTips #CustomerJourney #DigitalMarketingStrategy

Think your ads are crushing it because you’re hitting a high ROAS?

Think again.

In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability.

If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash.

Learn how to optimize your offers, pricing, and funnel based on real numbers—not performance theater.

Want to learn more or ready to apply this to your own business?

Follow me on LinkedIn or book a strategy call at www.mercedesmansilla.com

Connect on LinkedIn → https://www.linkedin.com/in/mercedes-mansilla/

In today’s episode, I share an update on my journey of obtaining Italian citizenship and the lessons I’ve learned that parallel marketing strategies, particularly around resilience and testing.

Life and business often throw obstacles our way, and just like in marketing, we need to try different approaches, tweak what isn’t working, and keep testing until we find what fits.

I’m also diving into the power of A/B testing and how it can be applied beyond marketing campaigns—whether it’s for ads, funnels, or even life decisions.

The key takeaway?

It’s not over until it works, and persistence pays off.

Here’s what we cover in this episode:

• The power of resilience and how setbacks can teach us important lessons for business.

• How my journey toward Italian citizenship mirrors the process of A/B testing in marketing.

• The importance of always having a Plan B (and C, D, and so on) in life and business.

• A sneak peek into my next episode where we dive deeper into the importance of A/B testing for marketing campaigns and business growth.

Connect with Me:

• Instagram

• TikTok

• LinkedIn

• YouTube

• Spotify

• Apple Podcasts

In this episode, I remind you that every setback is an opportunity to learn and refine your approach—whether you’re chasing a personal dream or growing your business.

Don’t give up; keep testing and adjusting until you find what works.

Stay tuned for the next episode where we’ll dive deeper into A/B testing and why it’s a game changer for entrepreneurs!

In this episode, we break down Lady Gaga’s Mayhem album as a masterclass in storytelling, symbolism, and extraordinary marketing.

Through a deep dive into the album’s tracks, we explore how Gaga’s strategic use of symbolism, her emotional journey, and viral marketing tactics came together to captivate millions.

From the surprise album drop to the layered narrative, Gaga’s marketing arc reveals how storytelling can be a game-changer in business and beyond.

What We Cover:

• How Lady Gaga uses storytelling to captivate her audience and keep them engaged
• The power of symbolism in creating a narrative that fans can connect with
• Marketing strategies that work, including using ambiguity to spark curiosity and virality
• How every song on Mayhem is more than just a track—it’s a part of the larger story
• Why the music industry (and marketers) can learn a lot from Lady Gaga’s approach to content and branding

Key Takeaways:

Lady Gaga’s “Mayhem” is a prime example of how storytelling in marketing can create engagement that’s much deeper than traditional ads.

Marketing success often lies in creating a narrative, not just a product or service.

How to use emotional and visual elements to capture attention and keep your audience invested.Resources:

Read the full breakdown here: https://www.mercedesmansilla.com/post/lady-gaga-s-mayhem-a-masterclass-in-storytelling-symbolism-and-extraordinaire-marketing

My Links:

👉 Follow me on IG: / mechimansilla

👉 Follow me on TikTok: / mechimansilla

👉 Follow me on LinkedIn: / mercedes-mansilla

👉 Check out my YouTube: / @mechimansilla

👉 Find me on Spotify: https://open.spotify.com/show/29Fs2Og...

👉 Listen on Apple Podcasts: https://podcasts.apple.com/nz/podcast...

Upsells, Downsells, Cross-Sells & Tripwires: The Sales Strategies You're Missing

Most businesses are leaving money on the table without even realizing it.

They focus on getting new customers but completely ignore the easiest way to scale—maximizing every sale.

In this video, I break down four powerful selling techniques that can instantly increase your revenue without needing more traffic or leads:

✅ Tripwire – How to get customers to buy without hesitation

✅ Cross-sell – How to boost order value at checkout

✅ Downsell – How to save the sale when someone says no

✅ Upsell – How to make customers spend more without feeling pressured

If you’re not using these, you’re missing out on easy sales.

Watch until the end to learn how to apply these strategies to your business right now.

Need help optimizing your funnel?

Book a strategy call with me here: https://www.mercedesmansilla.com/

#MarketingStrategy #SalesFunnels #BusinessGrowth