Most businesses think running ads is the fix. Sheldon Poon argues it's actually the last step, and skipping what comes before it is why so many ad campaigns fail.

Sheldon Poon is the co-founder and CEO of Drive Marketing, a Montreal-based paid ads agency known for data-driven performance and consistently outperforming industry benchmarks.

In this conversation, you'll learn:

- Why ads are a megaphone, not a magic fix, and what you need to have in place before you run your first dollar

-How Drive Marketing uses competitive SWOT analysis, geo research, and Facebook Ad Library teardowns to enter campaigns armed with real intelligence

- What Meta's Advantage+ shift means for creative strategy and why the segmentation now lives in the ad, not the audience settings

- Why Google Analytics 4 is not a reporting tool and how misusing it costs businesses hundreds of thousands in missed optimization

If you want to understand what real paid advertising strategy looks like from the inside, this episode is it.

Subscribe so you never miss a conversation like this one.

Find Sheldon here: https://www.linkedin.com/in/sheldon-poon/

https://drivemarketing.ca