Every founder I talk to is using AI to grow faster. Almost none of them are asking what AI is quietly costing them. This week I sat down with Travis McGregor, CEO of SLC Digital, who's built and exited one company already and is now building a second around mobile SIM security.

Travis put his finger on something I see constantly working with MSP owners and B2B tech founders: AI isn't the problem. Treating AI like the source of your thinking is. Travis was at an event in San Francisco recently with forty AI companies in the room, and they all sounded the same. Same pitch, same language, same positioning. That's not a coincidence — it's what happens when everyone feeds the same prompts into the same models and lets the output do the talking.

The companies who actually grow revenue are the ones who use AI as what Travis calls a clerk, an assistant for the repeatable work, while the founder keeps total ownership of the thing that actually closes deals: understanding the customer well enough to speak their language back to them.

We get into why AI can only hand you probability while a human in the room can hand you certainty, why funding can quietly erode the thing that made your business different in the first place, and the one growth lever Travis says still works no matter what the market is doing.

If you've ever wondered whether your AI-assisted growth is actually working, or just making you sound like everyone else, this one's for you.

00:00 — Why AI changes how founders hire, not who gets replaced

01:14 — AI as a clerk, not the source of ideas

02:25 — Good data in, good data out: the discipline most founders skip

04:14 — Where tech founders waste the most time and money

07:01 — Forty AI companies, one identical pitch: the sameness problem

08:23 — Why polish matters more once everyone has the same tools

12:19 — The 2018 mindset still running modern companies

13:52 — A hard lesson on scaling most founders learn too late

18:42 — What Travis would do differently in the first 12 months

19:11 — Funding, KPIs, and the slow erosion of founder passion

23:48 — The one action every founder should take after this episode

26:28 — Quick-fire round: stop doing, double down, the AI myth, the most dangerous scaling habit, and the growth lever that never stops working

Travis McGregor, CEO, SLC Digital (Sovereign Line Communication)

Website: slc.digital

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/travis-mcgregor-33a41219/

LinkedIn: linkedin.com/in/growthfocus

Website: growthfocus.io

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