Most US businesses think adding a language toggle to their website counts as serving Spanish-speaking customers. It does not. Christina Spaulding, founder of Manzanita Marketing, explains why localization is far more than translation, and what is at stake when businesses get it wrong.

Christina is a multilingual marketing strategist and localization consultant who helps businesses communicate with authenticity in English, Spanish, French, and German.

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Connect with Christina Spaulding:Website: manzanitamktg.comEmail: [email protected]Socials: @ManzanitaMKTG