One of the major struggles in marketing & content is that it’s a HUGE time suck.

We work so hard on it - it’s often a heavy lift - and when it falls flat or gets no engagement, it’s easy to blame ourselves.

Here’s the thing: sometimes, it’s not your fault.

Sometimes, what we’re saying to our audience…they just can’t HEAR it. For many reasons.

And as a marketer & content creator, you’ve got to learn to Say This and Not that…