Have you felt it too? Sales aren’t hitting like they used to, even when your offer is good and your content should be working. That’s because buyer behavior has changed — again. People aren’t just scrolling, seeing your post, and buying. They’re skeptical, cautious, and craving real connection before they trust anyone with their money.

In this episode, I’m breaking down the two types of posts your business needs right now if you want your Black Friday (or Small Business Saturday, Cyber Monday, etc.) sale to actually convert.

These posts build the trust and connection your audience needs before you start selling — so when your offer drops, they’re already primed to buy. If you’ve been wondering why your content isn’t landing like it used to, this will show you exactly what’s missing.

MENTIONED IN THIS EPISODE:

Grab the Holiday Helper Content Plan → www.sydneyobrien.com/holiday-helper-content-plan

Follow me on Instagram → @sydneyobrien.co

Send me your connection or trust post, I’d love to see what you come up with