In this juicy episode, I’m diving into the 'hubs.life' drama that’s been all over TikTok, and how it holds a really important branding lesson for anyone building an online presence.

We’re chatting about:

• How hubs.life built a massively successful personal brand (...that wasn’t actually very personal)
• Why his audience turned on him when he pivoted - and what that teaches us about brand loyalty
• The difference between building a brand around the what you do vs. the who you are
• Why your niche isn’t your identity (and what to focus on instead)
• How to create an emotional connection that actually lasts, no matter what you sell

Whether you’re a service provider, a content creator, or a product-based brand...this ep is your reminder that YOU are the magic 🪄 

🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!