Here are three things you’ll learn in this episode:

✔️ What is a challenger brand, and how does it differ from small businesses or startups?

✔️ The scientific approach to understanding what makes your brand truly different.

✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead.

About John and Gumas:

- Website: https://gumas.com/

- Linked: https://www.linkedin.com/in/john-gumas-08046/

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