In an industry characterised by fierce competition and ever-changing consumer preferences, it is crucial for fashion brands to constantly innovate and adapt. Koral Ibrahim, Founder and Managing Director of the Ready House speaks with our Content Editor, Lina Vaz, sharing relevant strategies and tactics necessary for brands to elevate their game and stand out in a crowded marketplace. Join us as we delve into the challenges and opportunities brands face today, and discover practical steps to redefine your brand identity, enhance customer engagement, and create a lasting impact.