Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspective. As the first generation to grow up entirely in the digital age, Gen Z has unique characteristics and values that set them apart from previous generations. How can businesses connect with Gen Z? Austin Okolo, Co-Founder & CEO of The Gen Z Club and Erifili Gounari, Founder and CEO of The Z Link talk with our Content Editor, Lina Vaz, about this hot topic.

According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many metrics have not moved significantly, or some have gone backwards.” Why is diversity important to your business? This is the question of episode 17. Luiza Gomes, HR Policy Advisor at The British Retail Consortium, talks to Hyve's Content Editor about the current situation in the retail industry and what can be done to improve it.

Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to build a brand?

This is the question answered on this episode by brand developing experts Ed Burstell and Sandi Burrows. Our content editor, Lina Vaz, talks with both of them. They're renowned figures in the retail industry and have recently joined forces to create their own business consultancy, Burburs.

Over the past few years, experiential retail has become a buzzword as a strategic way of building customer loyalty and drive business growth. But will this continue to be relevant in the future, considering how data is leading the way? Fashion Questions… Can experiential retail drive business growth? Kate Ancketill, CEO and founder of business futurist consultancy GDR, talks about this with our Content Editor, Lina Vaz.

Trends keep evolving and play an important role in business growth. Fashion Questions… What consumer profiles should your business look into? This is the question of this episode featuring Promostyl, our Pure London partner. Sebastien Renault, Artistic Director and Malaika Ewande, now Creative Director of Promostyl, talk with Lina Vaz, Content Editor at Hyve about what your business should keep in mind to align with consumers and keep up with fashion trends.

People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years so it's important to understand why activewear is still going strong. Our content editor, Lina Vaz, spoke with Kate Nightingale, a Consumer Psychologist and Founder of Humanising Brands, a behavioural retail consultancy. Listen to learn more about this.

When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have the necessary know-how to do it efficiently. When is it the right time to hire a PR agency? Do you have the necessary infrastructure to support PR activities? To help us understand this, our Content Editor, Lina Vaz, talks with Gabriella Nassif and Miguel Arquero, Co-Founders of MGC, a strategic Brand Management, PR and Communications agency based in London.