Are you busting your butt trying to be unique in business? Flustering about to find distinctive features to set you aside from your competitors? 

Not easy right? In fact, your attempts at uniqueness might be working against you. 

What if instead of standing out by being unique you focused on being the most choosable! 

I was shooting the breeze with Belinda from Copywriter Matters when she talked about a project she was working on, writing a book about why we need to be choosable in business instead of unique. 

Well, slap me sideways and call me Charlie, I had never heard anyone say that before. I was intrigued and ready to hear more so we benched that conversation for a later day when I had my podcast gear ready to capture every word. 

Here are the holy schmucks moments that have changed my view of marketing:

• The importance of the 3 p’s Proof, Process and Personality
• Sticky hooks and how to use them to attract the right customer or client
• Embracing the low-hanging fruit of marketing (the stuff that makes you choosable)
• Ditching shiny new things and embracing your inner lazy gal
• Why you need to stop looking sideways and focus on what your customers or clients care about

Links mentioned in today's episode:

Belinda Weaver Copywrite Matters
Belinda's Instagram Profile
How to get AH-MAZING for your business

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