The Profit Lovers Podcast

You need today's episode if you are maxed out in your business and can not see how to hit profit goals without increasing your customer or client load.  You will hear 10 ways to increase your profit without needing to take on more customers or clients. Of course, as always, today's episode is full of actions you can take in your business today!

Links mentioned:
How one email created $5k in sales
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The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
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Happy Profit Lovin'! 

Everyone hits slumps in their business at some time or another, and I would be shocked if you didn't. It's not only normal; it's to be expected. You can avoid having too many slumps in the future with good marketing and solid consistency, but what do you do if you're in the slump right now? 

If you're stuck in the mud and you can't see a rope to haul yourself out, you're not going to be thinking too much about how to avoid the slump in the future, no no no.. you just want out! 

So, let's pull you out of that slump … and… put measures in place to avoid falling back into the quagmire of business quicksand. 

In today's episode, you're going to get insight into how you got into the slump in the first place, and the reason is not at all what you probably think it is. 

Then, we will talk about quick ways to haul your cookies out of the depths of business stagnation. Finally, we wrap up with a five-question checklist (you can see it below in case you don't have time to listen to today's episode .. but you definitely should!). 

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

Can you really market your business without using social media? Or, are the experts right? No social media marketing equals business death?

More and more often I have clients asking me if they can market their businesses without using social media because they’re sick of it. It feels like a waste of time and effort and acts as nothing more than a distraction and burden.

So, can you market without social media and if you do scrap it what do you do instead? That is what you will hear in today's episode.

Episode Links:
The Profit Lovers Members Club
Tapping into the true desires of your target market with Emily Osmond
Emily Osmond - Modern Marketing Collective
Real World Learning - Bronwyn Cron

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

So you’re ready to invest in professional advice but where will you get the most bang for your buck? Are you ready for one-to-one coaching? What kind of coach should you choose, or is a course a better option for you? Let’s look at the different options available so you can get the best possible outcome.

Here's what is covered in this episode

• How to avoid the pitfalls of free advice
• Why you need to limit your consumption of information
• Figuring out what outcome you’re looking for 
• Deciding on the level of support you need
• Understanding the difference between courses and coaches
• Choosing the right coach for your industry or business type

Links:

The Profit Lovers Members Club
One to One Coaching with Melanie
Find Melanie on Instagram
Coach Pamela The Reinvention Institute
Mastering the Skill of Reinvention 

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

Are you busting your butt trying to be unique in business? Flustering about to find distinctive features to set you aside from your competitors? 

Not easy right? In fact, your attempts at uniqueness might be working against you. 

What if instead of standing out by being unique you focused on being the most choosable! 

I was shooting the breeze with Belinda from Copywriter Matters when she talked about a project she was working on, writing a book about why we need to be choosable in business instead of unique. 

Well, slap me sideways and call me Charlie, I had never heard anyone say that before. I was intrigued and ready to hear more so we benched that conversation for a later day when I had my podcast gear ready to capture every word. 

Here are the holy schmucks moments that have changed my view of marketing:

• The importance of the 3 p’s Proof, Process and Personality
• Sticky hooks and how to use them to attract the right customer or client
• Embracing the low-hanging fruit of marketing (the stuff that makes you choosable)
• Ditching shiny new things and embracing your inner lazy gal
• Why you need to stop looking sideways and focus on what your customers or clients care about

Links mentioned in today's episode:

Belinda Weaver Copywrite Matters
Belinda's Instagram Profile
How to get AH-MAZING for your business

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

Do you cringe, wince or squirm when asking for customer or client feedback? We all know we need it, but the process of asking for feedback or testimonials is awkward for many of us women in business. Perhaps you already ask for kind words to be thrown your way only to hear the sounds of agonising silence, which feels even worse than never asking in the first place. How do you get great feedback without begging? Here’s a simple approach you can automate to get glowing words of praise from your most loved customers and clients. 

Key points in this episode:

• Making the process of a testimonial simple for your buyers
• Understanding what builds buyer confidence
• Asking the right questions at the right time
• Automating the process of gathering testimonials
• Saying thank you
• Using the feedback as social proof

RESOURCES/LINKS:

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The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

We’re in a wild time in the world of business where everyone is telling you to automate, leverage and live the laptop lifestyle.

Social media has allowed us, business goers, to become ultra lazy when it comes to marketing and sales conversions. Before social media was the wild big wilderbeast of marketing that it is today, I would hype people up and give them tools and hints to have effective sales conversations with potential customers and clients. 

It feels like it’s kind of unheard of today to get on the phone, on zoom or in front of a real-life human to pitch them your offers. Yet, it’s highly effective, and with a few clever tricks up your sleeve (not sleazy tricks), you need to get in front of a whole lot fewer people to make a sale. 

Sometimes we forget that old-school marketing and sales, like having actual sales conversations, are hugely effective for making money. With the right marketing before a sales conversation, your potential customer or client has usually decided before you even need to pitch them. 

So, today in the spirit of doing stuff that has long been forgotten by modern marketing yet can seed a business with more customers or clients than they could dream of… let’s talk to my friend and accountability buddy, Brooke McCarthy. 

Brooke is a business and marketing trainer and has been around for as long as I have in business, well over a decade. She’s very much about just getting in and doing the work, stop talking about it, which is portably why we get along so well!

Enjoy today’s chat with Brook.

Key points

• How to reach out to people with no hidden agenda
• Why having sales conversations is vital to your business growth
• Avoiding the awkwardness by being upfront with your intentions 
• Focusing too much on being visible and not enough on connection

Where to find Brooke

Brook's 'Life's a Pitch!' challenge: https://www.hustleandheart.com.au/pitch
Download Brook's free 'Minimum Viable Marketing Plan™': https://www.hustleandheart.com.au/marketing-plan
Brook's website: https://www.hustleandheart.com.au/
LinkedIn: https://www.linkedin.com/in/brookmccarthy/
Twitter: https://twitter.com/Brook_McCarthy
Instagram: https://instagram.com/brookmccarthy
Facebook: https://www.facebook.com/brookmccarthy

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

Got random goals? Sales goals that don’t have anything to do with your profit goals? Profit goals that have nothing to do with personal goals? Or marketing goals that have nothing to do with …anything at all? If you’re either goal-less or have goals but have no idea how to make them all work together let’s figure that out in today’s episode. 

Links:
https://www.theprofitlovers.com/how-to-stop-acting-like-an-employee-in-your-business/

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

Running your business the same way you did when you started out? Wishing your business would scale but not sure what to change up, invest in or ditch to get you to your next set of goals? 

The good old saying is “what got you here won’t get you there” which is both true and false. 

Totally true if your business has stalled, and totally false if what you’re doing right now is working for you. If you’re hitting goals, increasing profits and feeling more confident and in control of your business then keep doing what you’re doing! Don’t change a thing. If that’s not you, then let’s talk about what to do now. 

Key Points

• Customers who got you here may not be the right people to get you to next level
• Tools you use today may be outdated, or too budget to help you scale
• Offers need to evolve as your business evolves (example of wholesale clients, coaching etc)
• Marketing needs to evolve to match the evolution of offers
• Image, brand and voice needs to be developed to meet your new market
• Investing in scaling (better tax advice, group or one on one coaching)

LINKS:

Marshall Goldsmith
The Profit Lovers Members Club
The Profit Lovers Website

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'! 

Want to know what it takes to create $100k in profit?

Not sure how to get there?

Take some words from the wise…setting sales goals alone won’t be enough.

If you’re being driven by vanity metrics and hoping that will magically turn into customers who then will want to throw lots of money your way... we’re going to need to work on that.

If you’re carrying around a “just enough to survive” attitude and don’t even see $100k in profits in your future, you’re missing an amazing opportunity to secure your future.

We want you to create wealth, stability and a lovely safety net. We can even use your $100k profit goal to create a marketing plan with clear goals for you to focus on.

If you’re not scaling right now, but you're also not happy with the profit you're earning  (because not everyone wants to scale) I have you covered, too!

Here are your five key takeaways:

• You need more than a sales goal to hit $100K in profit
• Be wary of vanity metrics, they're likely just distracting you
• Plan for an excess of sales and profit, not "just enough to survive"
• Use your $100k profit goal to create your marketing strategy
• What got you here won't get you there.... so it might be time to change things up!

Links mentioned in today's episode:
Emily Osmond interview

Mother Natured

Profit Lovers Members Club

Credit Card Extra Repayments Calculator

Mortgage Repayments Calculator

Investments Calculator

Australian Tax Estimator

New Zealand Tax Estimator

The Profit Lovers Podcast Intro

The Profit Lovers Podcast Outro

GET EVEN MORE PROFIT LOVIN' IN YOUR BUSINESS (AND LIFE)

Download the FREE Profit Lovers One Page Plan + Track
Come and say HI on the GRAM

Happy Profit Lovin'!