Tell me if this sounds familiar. You've identified what you want from a decision maker and you're ready to make your case. You got your facts all lined up. Your logic flow is great.  You’ve got your slide deck and your one-pager all set. Your infographics are brilliant. And then you lay it all out for the decision maker. And it falls flat. They don't buy what you're selling. They don't engage. Maybe they don't even fully pay attention to your whole pitch. And you're left wondering what the heck happened. You gave them every piece of information they need to make the right decision. The facts are all there. The logic is all there. How come they're not getting it? 

If anything like this has ever happened to you, you know how frustrating it is. And it's easy to think that the problem is the decision maker. But the reality is, it's very likely that your messaging strategy is flawed. That you skipped some critical steps in the engagement process. And it's very possible that your informational materials are missing some key content. The good news is you can fix all of that. 

In this episode, we reveal:

• The hidden assumptions we make when delivering information, and how they create friction with our audience
• Why the method you were taught for how to build a case will fail to persuade most decisionmakers
• How to structure your conversation with a decisionmaker to get them to engage
• How to use informational tools successfully as part of an engagement strategy (and what not to do!)
• How to improve the effectiveness of the informational tools you’re already using
• The key questions you must answer if you want to successfully persuade a  decisionmaker to help you
• The critical step many nonprofit leaders skip when persuading a decisionmaker to act

I'd love to hear about how you’ve fine-tuned your informational tools using the principles we shared in this episode.  Connect with me on LinkedIn @The Nonprofit Power Podcast, or on the podcast website.