He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one.

In this Marketing 4 Business episode, Scott sits down with Hamish Anderson, business tutor at Te Wānanga o Aotearoa, to unpack the thinking behind every business that works. After 18 years and thousands of students, from solo startups to companies turning over $40 million, Hamish has boiled it all down to one formula and a handful of simple ideas you can put to work today. This is one of those episodes where you will keep reaching for your notepad.

Hamish shares lessons you can use straight away, including:

• The formula every business runs on whether owners realise it or not, and why your cash flow problem is almost never actually a cash flow problem
• Why marketing is really just creating noise, and the difference between selling a pen nobody asked for and solving a real problem people will pay for
• The coffee van owner who was in tears thinking she owed $40,000 in tax, and what actually turned out to be true
• The single most important moment in any business, and the one asset that matters more than your staff or your gear
• Why cutting your marketing in a downturn is the worst move you can make, and how to market for the rebound instead
• The easiest people in the world to sell to, and a hint, it is not your existing customers
• The everyday invoicing habit quietly strangling cash flow, traced all the way back to 16th century farming
• Why being relentless and 1% better beats sitting around waiting for one big breakthrough

If you are a business owner trying to grow revenue without burning out, get a real grip on your cash flow, or steal market share while your competitors pull back, this episode is well worth your time.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

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