Marketing 4 Business

By Scott Wilson

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discu... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Marketing 4 Business:

How many episodes does Marketing 4 Business have?

The podcast currently has 178 episodes available.

Marketing 4 Business episodes:

January 29, 2026Why Everyone Needs a Coach (Especially Right Now)
Who’s in your corner when business gets tough?
In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.
From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.
You’ll learn:
Why every business owner (and young person) needs someone who believes in them
How Margie built a purpose-driven business that now holds six government contracts
What sport taught her about leadership, resilience, and culture
How to turn your team into a pack – and why themes matter more than you think
Why “finding a way” beats following a plan

If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Margie on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action
...more
1h 8min
January 22, 2026How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich
Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).
In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.
Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.
You’ll learn:
What happens when you “flip your lid” and how to reset fast
The 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-Determination
Why micro-habits matter more than big goals
How to build a psychologically safe workplace that actually performs

If you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Dr Sarah Anticich on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
1h 11min
January 15, 2026What Smart Businesses Are Doing Differently in 2026
What will actually move the needle for your business in 2026?
In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.
Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.
You’ll learn:
Why video is non-negotiable in 2026 – and how to get started without overthinking it
The rise of zero-click marketing and how to win in AI-driven search
What small businesses need to know about YouTube as a lead-gen tool
How most businesses are leaking money by underusing their CRM – and how to fix it
Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.
If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
58min
January 08, 2026The Secret to Performing Under Pressure (on the Field and in Business)
What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.
In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.
You’ll learn:
Why stress quietly kills performance and how to fix it
How to build a culture people want to be part of
The habits Tim swears by to stay mentally and physically fit
Why recovery is the next frontier for health-focused businesses

If you’re leading a business and want to perform at your best, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Tim on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
1h 5min
January 01, 2026Marketing in 2026: What’s Changing, What’s Working, What to Ignore
What will actually move the needle for your business in 2026?
In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.
Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.
You’ll learn:
Why video is non-negotiable in 2026 – and how to get started without overthinking it
The rise of zero-click marketing and how to win in AI-driven search
What small businesses need to know about YouTube as a lead-gen tool
How most businesses are leaking money by underusing their CRM – and how to fix it
Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.
If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
56min
December 25, 2025What 2025 Taught Me – And What Every Business Owner Should Do Now
Before you set your 2026 goals, ask yourself these seven questions.
In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.
In this episode, you’ll discover:
The surprising power of asking “What am I proud of?”
Why most business owners miss key lessons from their toughest challenges
The energising effect of identifying your flow moments
What feedback to take forward – and what to leave behind
One personal goal strategy that drives real, lasting change

If you’re serious about making 2026 your best year yet, this is the best gift you can give yourself.
This episode is for every business owner who wants to grow intentionally, not accidentally. Take the time to pause, reflect, and reset.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
15min
December 18, 2025Work Less, Stress Less, Profit More: Lessons From a Coach Who’s Seen It All
In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.
Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.
You’ll hear:
The real reason most NZ business owners stay stuck (and how to fix it)
How to create a “financial cockpit” that helps you make better decisions, faster
The truth about burnout and how Andrew lost 25kg and rebuilt his energy
Practical ways to systemise your business, boost profit, and win back your time
Why your business success means nothing if your health falls apart

If you’re a business owner who’s feeling stretched, stuck or just ready for more – this episode is your blueprint for working smarter, living better, and finally getting ahead.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Andrew on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
1h 9min
December 11, 2025Why Your Team Doesn’t Feel Seen – And What Great Leaders Do Differently
In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.
Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal.
You’ll learn:
How to build a team culture where people speak up and step up
The key to making staff feel seen, heard, and valued
What most leaders get wrong about managing creatives
How to run standout events your industry actually wants to attend
Why feedback is a goldmine (and how to use it better)

If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Rachel on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
57min
December 04, 2025 What Every NZ Business Owner Should Do Before the Year Ends
Attention business owners: ask yourself these 5 questions before you start planning for 2026.
In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.
After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.
You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.
If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Connect with Bronte on LinkedIn here
Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.
Have Fun & Take Action
...more
40min
November 27, 2025 Built in a Recession: How Smart Businesses Thrive When Others Fold
Want better results in a slow market? Focus less on price, and more on people.
In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.
Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their personal brands, Ziggy’s approach proves that investing in people pays off. You’ll also hear how he uses marketing to stay visible, why mindset matters more than ever, and what smart builders are doing differently in 2024.
If you want your business to grow (even in a slow market) this episode is packed with insights you can use.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Ziggy on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action
...more
1h 1min

FAQs about Marketing 4 Business:

How many episodes does Marketing 4 Business have?

The podcast currently has 178 episodes available.