Marketing 4 Business

What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?

In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.

You'll hear how Kristina designed her first products from scratch, why customer feedback became the backbone of everything Arctic Sammy makes, and the mindset that turned every obstacle into a challenge worth solving. They also dig into Shopify, using AI as a thought partner, the real cost of ignoring marketing when you have a great product, and why passion is non-negotiable if you want to last.

If you're thinking about starting something of your own, or you're already building and wondering if it's worth the grind, this episode will help you stay in the queue.

Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Check out Arctic Sammy here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

You don't need a degree to build a great business. You just need to read the right books.

This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.

Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it.

If you're a business owner or professional looking for your next read, this one is worth your time.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

Books covered in this episode:

1. A Billionaire in Training – Brad Sugars
2. Ready, Fire, Aim – Michael Masterson
3. The 10X Rule – Grant Cardone
4. Secrets of the Millionaire Mind – T. Harv Eker
5. Profit First – Mike Michalowicz
6. The Barefoot Investor – Scott Pape
7. Breakthrough Advertising – Eugene Schwartz
8. Magnetic Marketing – Dan Kennedy
9. Yes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & Cialdini
10. Building a StoryBrand – Donald Miller

Bonus reads:

1. The Go-Giver
2. Traction – Gino Wickman
3. Who Not How – Dan Sullivan & Dr. Benjamin Hardy

If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Have Fun & Take Action

What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things?

In this special live episode of the Marketing 4 Business Podcast, Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch.

James has worked with world champions, global leaders, elite athletes, and high-performing organisations. In this conversation, he shares practical lessons on leadership, culture, priorities, and performance, including insights from coaching teams in some of the most extreme environments on Earth.

From helping teams prepare for nine months of isolation in Antarctica to working with elite athletes chasing world titles, James has seen firsthand what separates high performers from everyone else.

If you’re a business owner, leader, or entrepreneur trying to build a better team while managing the demands of growth, this episode is packed with practical ideas you can apply immediately.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with James on LinkedIn here

Grab a copy of James' book 'Habits of High Performers' here

Connect with Scott on LinkedIn here

Have Fun & Take Action

What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works?

This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our business.

In this solo Marketing 4 Business episode, Scott unpacks 12 honest lessons about marketing, money, people, and growth, covering everything from why being useful beats being impressive, how small hinges swing big doors, and why strategy will always outlast tactics. There's also some real talk on money, relationships, building a team that cares, and why consistency of message is the only shortcut that actually works.

If you're a business owner who's ever wondered whether you're doing the right things, or just wants a reminder of what actually moves the needle, this episode is for you.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Have Fun & Take Action

What happens when a business owner spends decades building a successful company… but never builds a plan for life after it?

In this episode of the Marketing 4 Business Podcast, Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late.

Andrew has spent more than 35 years helping individuals, families, and business owners grow and protect their wealth. In this conversation, he shares the lessons he’s learned from decades in financial advice, including why relying solely on selling your business as your retirement plan can be risky.

From succession planning and giving key people skin in the game, to building systems that make your business less dependent on you, Andrew explains how business owners can start creating real long-term wealth and freedom.

If you’re building a business and want to make smarter decisions about your future, retirement, and financial security, this episode will challenge how you think about wealth and long-term planning.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Andrew on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

What actually separates great leaders from the rest?

In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership, to explore the leadership traits that truly move the needle in modern businesses.

Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their thinking, overcome roadblocks, and build businesses that scale. In this conversation, she shares the practical leadership insights she’s learned from coaching ambitious leaders around the world.

From managing your energy and stepping outside your comfort zone, to anticipating disruption and leading through change, this episode is packed with insights that will help business owners and leaders perform at a higher level.

If you’re building a business, leading a team, or navigating change in a fast-moving world, this conversation will challenge how you think about leadership.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Amy on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Caring is the most underrated marketing strategy in 2026.

Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer.

In this episode of the Marketing 4 Business podcast, Scott sits down with Clive Antony, founding partner of Antony & Mates, to unpack what it takes to stand out when everyone has access to the same tools.

You’ll learn:

1. Why “care” is still the ultimate competitive advantage (and what it looks like in practice).
2. How to think about content the right way: funnel, format, and authenticity.
3. Why speed matters, and how to stay relevant without getting swallowed by the content hamster wheel.
4. The difference between chasing reach and creating content that actually lands with the right people.
5. How to build trust fast (especially for new brands) using local collaborations and community signals.
6. Where AI fits in a smart marketing workflow — and why creativity and accountability still sit with humans.
7. What business owners should know about hiring in 2026 (and why the old rules don’t apply).

If you’re a business owner or marketing lead trying to cut through the noise, build real trust, and create marketing that people actually respond to, this episode will give you a clearer strategy (and a better mindset) to work from.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Clive on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Where did your last 10 leads come from?

Not your best guess. Not “probably Meta.” Do you actually know?

In this episode of the Marketing 4 Business podcast, Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy.

From tracking leads properly to understanding your cost to acquire a customer, they unpack the systems, numbers, and mindset shifts that give you confidence to scale.

You’ll learn:

1. The simple question every business owner should be able to answer
2. Why “probably” is an expensive word in marketing
3. How to track leads through your CRM and into revenue
4. What’s changed with Meta and why creative now matters more than targeting
5. The difference between busy marketing and profitable marketing

If you want clarity, confidence, and marketing that actually drives revenue, this episode is for you.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.

In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.

From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust.

You’ll learn:

1. Why brand is “the way people feel when they interact with your business”
2. The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuck
3. The simple positioning questions most owners never ask (like why customers leave)
4. Why “better service” isn’t a strategy unless customers can see and feel it
5. How culture and team behaviour directly shape your brand in the market

If you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Islay on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

What do you do when life takes everything?

In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.

She shares what got her through, and how she found a way to move forward:

1. Why hitting rock bottom changed her view of success
2. How writing helped her process grief (and why her first novel won’t ever be published)
3. The small, practical things that helped her rebuild day by day
4. What she’s doing now, from a new business to a powerful charity project helping young people through sport

This one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over.

If you’re going through something tough, or just need a reminder of what really matters, this episode is for you.

The Three Secrets of Resilient People TED Talk

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Sheena on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action