Marketing 4 Business

Want better results in a slow market? Focus less on price, and more on people.

In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.

Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their personal brands, Ziggy’s approach proves that investing in people pays off. You’ll also hear how he uses marketing to stay visible, why mindset matters more than ever, and what smart builders are doing differently in 2024.

If you want your business to grow (even in a slow market) this episode is packed with insights you can use.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Ziggy on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.

In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.

Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business owners can stand out on LinkedIn, why content doesn’t need to be perfect, and how to attract attention without selling your soul.

If you’ve been thinking about using LinkedIn but don’t know where to start, start here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Chloe on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most business owners know the market has changed, but very few are doing anything about it…

In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.

Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that builds real trust. You’ll learn why marketing without strategy is costing you money, how to create a culture of implementation, and what to do when loyalty is no longer guaranteed.

They also dive into the critical mindset shift every business owner needs to make if they want to thrive (not just survive) in this next cycle.

If you're feeling the market pressure and want clarity on how to lead, sell, and grow in today’s environment, this episode is a must. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Darren on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…

In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.

James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and curiosity have been key to building a brand Canterbury can be proud of.

You’ll learn why trust is the new currency, how systems create confidence (for clients and staff), and what every service business owner needs to understand before they waste money on “lead gen” ads that go nowhere.

If you’re growing a service business and wondering why marketing feels so damn hard, this episode will show you you’re not alone – and what to do next.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with James on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few.

In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing, to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there.

Yuri shares how he built his business from scratch while working night shifts, why servant leadership drives team performance, and the marketing moves that helped him take control of his growth. You’ll hear his honest take on managing 30+ people, why branding and online presence matter more than ever, and how to outwork your competition without burning out.

If you’ve ever wondered what it really takes to build a business from the ground up in New Zealand, this is the episode to listen to.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Yuri on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around.

In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actually want.

Noel shares why working harder won’t fix your problems, how to use critical thinking to make better decisions, and what most business owners get wrong about success and goal setting. You’ll also learn how to fix cash flow without chasing every invoice, why some people hate the word “wealth,” and how the concept of “target fixation” can change the way you run your business.

If your business feels heavy, chaotic, or just stuck – this episode will help you start shifting gears.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Noel on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.

In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.

Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most marketing doesn’t work (hint: it’s not the ads), and how to identify your number one constraint using data, not guesswork. You’ll also learn why “hope marketing” is dead, how to build a team that thinks like founders, and why Marti spends over $250K a month on marketing with confidence.

If you’re ready to stop winging it and start scaling with intent, this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Marti on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible.

In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound, about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or giving up the things they love.

Jacque shares her journey from credit card debt to financial freedom, the mindset shift that changed everything, and how she now helps others do the same. You’ll learn how to get out of short-term debt using the “snowball method,” why budgets don’t work (and what to use instead), and how to set up bank account buckets that make managing money simple.

If you’ve ever felt stuck, frustrated, or unsure where your money’s going, this episode will show you a better way – and why your future self will thank you for it.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Learn about working with Futurebound here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Jacque on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.

In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.

Kaushik shares how he went from engineering to video strategy, why most business owners are sitting on a goldmine of untapped knowledge, and the easiest way to turn FAQs into content that works. You’ll learn why consistency beats perfection, how to beat the fear of looking silly, and why video is a long-term asset in a world of short attention spans.

If you’ve been thinking about video but keep putting it off, this episode will help you get out of your own head and finally hit record.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Kaushik on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

The end-of-year rush is coming and the businesses that win are planning for it now.

In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum.

From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide to avoiding the panic and getting ahead. You’ll learn how to stay visible during the silly season, where to focus your time and budget, and why content consistency matters more than ever.

If you want 2026 to be your best year yet, it starts with the decisions you make this quarter. This episode will help you get clear, take action, and stay top of mind when it matters most.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action