Marketing 4 Business

What if your business could thrive without you there every day?

In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.

Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.

You’ll hear:

1. Why most hiring processes are broken, and what to do instead
2. How Brad takes 6 weeks off with full confidence in his team
3. The interview question he uses to find serious talent
4. A simple framework to grow leaders inside your business
5. How your Google reviews will shape your AI visibility
6. And why marketing never fixes your problems, it just reveals them

If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Brad on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Who’s in your corner when business gets tough?

In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.

From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.

You’ll learn:

1. Why every business owner (and young person) needs someone who believes in them
2. How Margie built a purpose-driven business that now holds six government contracts
3. What sport taught her about leadership, resilience, and culture
4. How to turn your team into a pack – and why themes matter more than you think
5. Why “finding a way” beats following a plan

If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Margie on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).

In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.

Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.

You’ll learn:

• What happens when you “flip your lid” and how to reset fast
• The 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-Determination
• Why micro-habits matter more than big goals
• How to build a psychologically safe workplace that actually performs

If you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Dr Sarah Anticich on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What will actually move the needle for your business in 2026?

In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.

Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.

You’ll learn:

• Why video is non-negotiable in 2026 – and how to get started without overthinking it
• The rise of zero-click marketing and how to win in AI-driven search
• What small businesses need to know about YouTube as a lead-gen tool
• How most businesses are leaking money by underusing their CRM – and how to fix it
• Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.

If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.

In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.

You’ll learn:

• Why stress quietly kills performance and how to fix it
• How to build a culture people want to be part of
• The habits Tim swears by to stay mentally and physically fit
• Why recovery is the next frontier for health-focused businesses

If you’re leading a business and want to perform at your best, this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Tim on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What will actually move the needle for your business in 2026?

In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.

Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.

You’ll learn:

• Why video is non-negotiable in 2026 – and how to get started without overthinking it
• The rise of zero-click marketing and how to win in AI-driven search
• What small businesses need to know about YouTube as a lead-gen tool
• How most businesses are leaking money by underusing their CRM – and how to fix it
• Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.

If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Before you set your 2026 goals, ask yourself these seven questions.

In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.

In this episode, you’ll discover:

• The surprising power of asking “What am I proud of?”
• Why most business owners miss key lessons from their toughest challenges
• The energising effect of identifying your flow moments
• What feedback to take forward – and what to leave behind
• One personal goal strategy that drives real, lasting change

If you’re serious about making 2026 your best year yet, this is the best gift you can give yourself.

This episode is for every business owner who wants to grow intentionally, not accidentally. Take the time to pause, reflect, and reset.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.

Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.

You’ll hear:

• The real reason most NZ business owners stay stuck (and how to fix it)
• How to create a “financial cockpit” that helps you make better decisions, faster
• The truth about burnout and how Andrew lost 25kg and rebuilt his energy
• Practical ways to systemise your business, boost profit, and win back your time
• Why your business success means nothing if your health falls apart

If you’re a business owner who’s feeling stretched, stuck or just ready for more – this episode is your blueprint for working smarter, living better, and finally getting ahead.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Andrew on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.

Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal.

You’ll learn:

• How to build a team culture where people speak up and step up
• The key to making staff feel seen, heard, and valued
• What most leaders get wrong about managing creatives
• How to run standout events your industry actually wants to attend
• Why feedback is a goldmine (and how to use it better)

If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Rachel on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Attention business owners: ask yourself these 5 questions before you start planning for 2026.

In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.

After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.

You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.

If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Bronte on LinkedIn here

Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.

Have Fun & Take Action