Marketing 4 Business

Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.

In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.

Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth it. You’ll learn how she uses video to build trust before people ever walk in the door, plus how free consultations, educational content, and standout customer experience drive ongoing referrals.

If you're running a service-based business and struggling to stand out online, this episode will show you what’s possible when you hit record and start showing up.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Georgia on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Feeling the sales pressure? You’re not alone, but there is a better way to turn things around.

In this episode of Marketing 4 Business, Scott chats with sales and leadership coach Di Murphy about how New Zealand business owners can lift sales by focusing less on pushing harder and more on understanding people.

Di shares how a simple tool – DISC profiling – can help business owners improve how they lead, sell, and build better-performing teams. You’ll hear real advice on how to manage mindset, build accountability, and stop letting poor communication cost you revenue.

If your sales team isn’t performing – or you’re doing the selling yourself and it’s just not working – this episode will help you reset and move forward with more clarity and confidence.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Di on LinkedIn here

Connect with Scott on LinkedIn here

Give Di a call on 021 944 613

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and 7-time world champion James Laughlin to unpack what it really takes to lead yourself, your team, and your business on purpose.

James shares powerful insights from his new book The Habits of High Performers, including the exact framework he uses with elite athletes, military leaders, and business owners to build long-term success (without burning out). From journaling and value-setting to decision-making filters and MVP prioritisation, this episode is packed with practical tools you can use right now.

If you're a business owner looking to show up better, lead stronger, and perform at your best, this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with James on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

“I’m not in sales.” Yes, you are.

Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience.

In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams across Australasia build culture, lift performance, and sell with purpose.

They cover why most sales teams aren’t set up to win, how business owners unknowingly burn out their best people, and why every person in your business plays a role in sales. If you want to grow without burning out, this one’s worth a listen.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Mike on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What if losing your business was the best thing that ever happened to you?

In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made.

They dive into what it really means to be “busy but not productive,” how leadership habits can make or break your team, and why purpose and structure are essential for sustainable growth. If you’ve ever felt overwhelmed by the weight of your business, this one’s for you.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Craig on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business owners create clarity, streamline operations, and design businesses that feel as good as they perform. Jennifer shares her journey from burnout to rebuilding a business by design, revealing how a clear North Star, aligned offers, and the right mindset can completely transform your trajectory.

They explore why small wins are more than just moments to celebrate – they’re a strategic advantage. From mapping out powerful client experiences to simplifying offers for better conversions, Jennifer breaks down what it takes to grow sustainably. If you’re feeling stuck, stretched thin, or ready for your next level, this conversation will help you get there – one small win at a time.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Jennifer on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan shares his journey from Manchester to New Zealand, escaping the corporate grind to build a business rooted in real values, straight talk, and a relentless focus on people.

They dig into the mindset shifts needed to go from employee to owner, the reality of hiring (and leading) a team, and why sticking to your core values – no matter how blunt – can actually attract the right clients and opportunities. Dan also reveals what business ownership has taught him about resilience, balance, and building a culture that lasts.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Dan on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can future-proof their marketing and win in today’s digital-first world.

Renée, our Growth Specialist at Digital Influence, returns to break down why even the most reputable brands are losing ground online – and what you can do to turn things around. They cover the signs your referral network is drying up, how younger competitors are overtaking long-standing businesses, and why the “random acts of marketing” approach is costing owners real money.

You’ll learn:

• How to quickly boost your online reputation and credibility
• Simple steps to get more from Google reviews, video, and social proof
• The right way to build consistency, trust, and results – without the fluff
• Real examples of NZ businesses that adapted (and what happens if you don’t)

If you’re a business owner or marketer who wants to finish the year strong, this episode is packed with real talk, practical ideas, and a clear strategy to stay ahead.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at Custom Pack. Glenn’s story covers a unique path from dairy farming to the world stage of tennis, and now to running a fast-evolving family business in the packaging industry.

They dig into the real mindset shifts that drive high performance – in sport and business – and what it takes to lead through change. Glenn shares lessons from tough mentors, building resilience, and why one-on-one leadership still matters most. You’ll hear how Custom Pack has survived and thrived through market shifts, technology upgrades, supply chain shocks, and a constantly changing team. Most of all, Glenn opens up about the habits, self-talk, and practical strategies that have helped him – and his business – adapt, innovate, and keep moving forward.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Glenn on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success.

They talk about radical responsibility, clarity, and the hidden stories that hold business owners back. Di shares how to align your values, beliefs, and actions so you can lead with intention – and why authenticity, not hustle, is what really drives growth. Whether you’re feeling stuck or ready to level up, this episode will shift how you think about business and leadership.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Di on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action