Why Your CFO Shouldn’t Touch Google Sheets Again
In this episode, Norbert chats with Sidharth Kakkar, founder of Subscript and former CEO of Freckle, which he scaled to $40M ARR before its acquisition. Now, he's helping SaaS CFOs leave spreadsheets behind and lead with strategy.

Sidharth is the founder of Subscript, a B2B SaaS platform that automates billing, revenue recognition, dunning, and analytics—freeing CFOs from manual work. He also runs the company 100% remotely with no meetings, and is an investor at ASDF Ventures.

The No.1 eCom Operations hackThe best way to think about it is when you're working in your spreadsheets... and you get this feeling in the pit of your stomach that, I hope this is right—chances are you should probably be using software to take away that stress and that worry.
You Will Learn:

• Why manual finance workflows are holding SaaS companies back
• How to choose the right pricing strategy for your product and audience
• When to go freemium, free trial, or pay-first in your SaaS journey
• What it takes to scale a startup—twice
  
  

Show Notes
(00:02:16) Guest's Background and Journey
(00:03:12) Challenges and Solutions in SaaS Finance
(00:05:22) Key Metrics and Financial Mistakes in SaaS
(00:09:23) Importance of Pricing Strategy
(00:12:12) Freemium, Free Trials, and Paid Models
(00:15:32) Scaling a Business: Insights from a Second-Time Founder
(00:17:57) Subscript's Unique No-Meeting Culture
(00:20:50) Remote Work and the Future of SaaS
(00:22:25) Lessons Learned and Final Thoughts

Let’s keep learning and growing together in the world of eCommerce!

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