The eCom Ops Podcast

Greatest Hits: Localization Boosts Amazon Selling with Omar Angri
MarginBusiness is a specialized agency dedicated to helping businesses expand their reach beyond Amazon.com and tap into the lucrative markets of Europe and the UK. By providing comprehensive support in overcoming language barriers, MarginBusiness enables clients to communicate effectively with customers in their native languages, ensuring that businesses don't miss out on significant sales opportunities due to linguistic challenges.
Rather than relying on freelance translators from platforms like Upwork or Fiverr, MarginBusiness offers a more holistic approach, providing an all-encompassing service that goes beyond mere translation. With their expertise in navigating the intricacies of various markets, MarginBusiness ensures that clients receive the best possible support, ultimately saving both time and money while maximizing their potential for growth and success in the competitive world of e-commerce.
Omar Angri, an experienced professional with a background in graphic design, shifted his career focus when he became passionate about kickboxing. In 2005, he seized the opportunity in the emerging e-commerce sector and started his first online retail business based in Paris, France. Omar sharpened his skills through various corporate positions and international relocations and eventually founded his third enterprise - MarginBusiness Agency.
As a thriving digital entrepreneur, Omar has expanded his agency into an international consulting firm specializing in helping brands excel on Amazon. By utilizing his expertise in Listing Optimization and Localization, Omar and his team support clients in breaking into worldwide markets and differentiating themselves in a competitive space. Presently based in Dubai, UAE, Omar continues to steer his business with the same resolve and ambition that has defined his entrepreneurial journey.

No.1 eCom Operations hack
The thing is, the Amazon engine is not running if you don't fuel it. So Amazon won't consider you if you don't put in a little bit of PPC and understand what you're doing.

You Will Learn

• The significance of localization and local keywords for international appeal.
• Mistakes to avoid and challenges in new market expansion.
• The 3-step SEO process for Amazon listings and the importance of native speakers.
• How well-localized listings boost customer engagement and sales.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Beyond Likes and Follows: Vladimer Botsvadze on Personal Branding & AI
Vladimer Botsvadze is a globally renowned digital transformation and marketing influencer. In 2023, Thinkers360 ranked him the No. 1 Global Marketing, Social Media, and Retail Thought Leader with over 130,000 followers. With over 15 years of international experience in the technology industry, he has guided executives and top brands to initiate change, drive growth, and position themselves as market leaders.

The No.1 eCom Operations hackAdvertising no longer builds trust due to communication with consumers on social media and literally it costs zero dollars nowadays to build a personal brand.
You Will Learn:

• How to Build a Powerful Personal Brand: Vladimer shares actionable strategies for establishing a strong personal brand that connects with consumers and sets you apart in the digital age.
• The Role of AI and Automation in Marketing: Explore how AI transforms marketing and e-commerce and how you can leverage it to improve efficiency and customer engagement.
• The Importance of Community Building: Understand why creating a community around your brand fosters deeper connections, loyalty, and long-term success.
• Emerging Trends Shaping the Future of Marketing: Gain insights into upcoming trends like personalization, ethical marketing practices, content diversification, and voice search optimization.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

How to Turn a Kickstarter Campaign into an eCommerce Powerhouse
Dylan Lam is a growth marketing expert with extensive experience in crowdfunding and eCommerce, CEO and Founder of Omirank. Known for orchestrating successful product launches, Dylan utilizes a proven formula to help businesses grow and scale. His expertise lies in leveraging crowdfunding platforms like Kickstarter and Indiegogo to validate products, build engaged communities, and drive sustainable growth for eCommerce brands.

Omirank is a growth agency that evolved from an Amazon PPC agency in 2019. Specializing in product development, validation, and crowdfunding product launches, Omirank uses data-driven strategies and cutting-edge models to ensure its clients succeed. By focusing on reducing risks through product validation and external traffic strategies like the one-page funnel, Omirank helps eCommerce sellers avoid outdated strategies and maximize their potential for long-term success.

The No.1 eCom Operations hackYou are set up to build new products, and therefore, Kickstarter or Indiegogo are our safe haven because we don’t have to invest initial amounts in stocks into the inventories.

You Will Learn:

• Use Kickstarter as a marketing engine to build brand awareness, not just to fund projects.
• Shift from a product-focused approach to building a long-term brand that stands out in today's competitive marketplace.
• Avoid the classic eCommerce pitfalls like over-reliance on Amazon and expanding too fast without considering infrastructure and market readiness.
  
  

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Actionable tips: Revolutionizing B2B Sales
A visionary in sales, Federico Presicci, has unearthed a key insight: buyers prioritize solutions over the internal processes of sales teams. This understanding is pivotal to his sales enablement and training approach. Federico's mission involves developing robust systems that improve sales skills and foster emotional intelligence and resilience. His work across various organizations has made him a pioneer in introducing innovative sales solutions.
GetAccept is transforming B2B sales by facilitating personal and engaging interactions between sellers and buyers. Central to their service is the digital salesroom, designed to significantly boost win rates by enhancing buyer engagement and understanding throughout the sales process. This innovative approach is streamlinin

The No.1 eCom Operations hack

Knowing your margins and understanding market differences from an operational perspective but also a legal perspective are important.
You Will Learn

• Consistency in Methodology: Stick to a sales methodology long enough to see its effectiveness.
• Emotional Intelligence: Cultivate the ability to understand and relate to clients on an emotional level.
• Comprehensive Sales Enablement: Focus on training, content, process, and collaboration for a holistic sales strategy.
• Leveraging AI: Use AI and automation to enhance efficiency but maintain the human touch where necessary.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

The Amazon-Free Zone: How Baltic Marketplaces Thrive on Local Expertise
Bartek Makuch is a tech innovator and seasoned venture capital professional known for his "can-do" attitude and ability to drive challenging projects to success. As a key figure in PHH Group, he’s transforming eCommerce in the Baltics and Finland, leading the region’s largest online marketplace.

PHH Group, the largest online marketplace in the Baltics and Finland, is revolutionizing eCommerce with its strong presence in Lithuania, Latvia, Estonia, and Finland. Formed in 2021, the company connects over 3000 European sellers with thousands of loyal customers, offering seamless online shopping and convenient in-store pickup options.
The No.1 eCom Operations hackSuccessful businesses try to make their customers loyal customers, retain them by offering personalized promotions, asking and coming back with special offers, remembering that, okay, this buyer bought a product a couple of months ago. Well, the product is probably already running out, in case it is some product that wears off after a certain period of time.
You Will Learn:

• How PHH Group achieved 60% year-over-year growth in the competitive Baltic market.
• The key challenges and opportunities for international sellers entering the Baltics and Finland.
• Why Amazon struggles to compete in this unique multi-language, multi-regulation region.
• The future of eCommerce: AI-driven personalization and the rise of social commerce.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Shopify Secrets: Amplifying Online Revenue
Clayton Bates is a renowned Shopify Expert hailing from New South Wales, Australia. With a track record of infusing tens of millions into small businesses worldwide, his expertise in building and redesigning Shopify websites is unmatched. Beyond his technical skills, Clayton is a fervent entrepreneur at heart. His genuine passion lies in bolstering businesses to achieve unparalleled online success.

Inspire Small Business isn't just another web design agency; it embodies a vision. Established with an aim to stand beside business owners fervent about growth and conversions, the company has always prioritized innovation. With impressive accolades such as generating 20 Million Dollars in extra client revenue and garnering 100+ Five Star Reviews, Inspire Small Business stands tall as a beacon of value, trust, and partnership in the e-commerce world. The company's ethos is evident in its unique approach – consistently offering unparalleled value without expecting anything in return.

The No.1 eCom Operations hack

If you look at a website, there might be 30 1% of things, where if you just change one of those 1% things, it's not really gonna make a big difference. But if you change all 30 of those little 1% things, then it's gonna make a very big difference.
You Will Learn

• How AI is revolutionizing the e-commerce landscape and why businesses should adapt.
• The crucial importance of mobile optimization in today's online market.
• Common pitfalls in e-commerce and actionable strategies to sidestep them.
• Secrets to harnessing the influence of customer reviews and using them to your advantage.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Greatest Hits - Expanding into eCommerce Marketplaces
David Cikanek's ascent to Head of Global Sales at EXPANDO is a reflection of his deep expertise in e-commerce and marketplace dynamics. Beginning his journey as a Business Sales Representative, David has consistently demonstrated a strategic and insightful approach to online marketplaces, particularly in the Central and Eastern European (CEE) markets.

EXPANDO stands at the forefront of connecting local stores to the global e-commerce arena, offering a unique blend of marketplace agency expertise and SaaS solutions. Specializing in elevating businesses onto platforms like Amazon, eBay, and Allegro, EXPANDO's mission is to maximize online sales potential for brands and resellers alike.

The No.1 eCom Operations hack

If you don't have any professional in-house or like having a team, then probably you're not leveraging all the potential.

You Will Learn:

• How to strategically connect local stores to global marketplaces for maximum online sales impact.
• Insights into the Central and Eastern European e-commerce markets, and how to navigate their unique challenges and opportunities.
• The importance of choosing the right platform for your products and how to optimize your presence on major sites like Amazon.
• David's expert strategies for managing returns and customer satisfaction in a competitive online environment.
• Future trends in e-commerce and how to position your business for success in the evolving digital marketplace.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Cracking the Code of Sales Tax in eCommerce
In this episode of the eCom Ops Podcast, Lahari Neelapareddy, CEO and founder of Tax Hero, discusses the complexities of sales tax compliance for eCommerce businesses, sharing insights and practical tips for keeping your business compliant and thriving.
Lahari Neelapareddy is the CEO and founder of Tax Hero, a full-service sales tax solution provider for eCommerce businesses. Combining technology with expert human oversight, Tax Hero ensures that businesses of all sizes remain compliant across every state, allowing owners to focus on growth instead of sales tax worries.

Tax Hero is a full-service sales tax solution provider designed to take the burden of compliance off the shoulders of eCommerce businesses. Specializing in Shopify stores and CPG industries, Tax Hero offers an all-inclusive service that handles every aspect of sales tax management—from configuration to filing. With a single, transparent price package, businesses of all sizes can benefit from Tax Hero’s expertise without worrying about hidden fees or complicated DIY setups.

The No.1 eCom Operations hackPeople think that software apps are going to solve all their problems, but you still need a human component. You need people to actually review what's going on, make sure you're compliant, and handle tricky situations by state. Technology alone isn't enough—you need someone who can call states if there needs to be communication with them.

You Will Learn:

• Why sales tax compliance is essential for every eCommerce business.
• Common misconceptions about sales tax and how to avoid costly mistakes.
• The importance of combining technology with human oversight in sales tax management.
• Real-world success stories of businesses overcoming sales tax challenges with Tax Hero.
• Insights from successful eCommerce podcast episodes.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Things Every eCommerce Business Should Know About Marketing

Daniel Budai, CEO of Budai Media, has established himself as a leading expert in eCommerce retention marketing. With a background that spans talking to hundreds of eCommerce business professionals, Daniel has a deep understanding of the common challenges faced by high-growth eCommerce brands. His clients often struggle with customer lifecycle optimization despite having great products and stable website traffic. Daniel’s expertise lies in professionally implementing email, SMS marketing, push notifications, and loyalty programs, helping brands maximize their customer retention and revenue.
As the host of "The Ecom Show" podcast, Daniel has interviewed notable figures like Ezra Firestone and Molly Pittman. His work has been recognized in Wall Street Journal best-selling author Joey Coleman’s book Never Lose an Employee Again.
Budai Media, founded by Daniel Budai in 2018, is a premier retention marketing agency dedicated to helping eCommerce brands build strong relationships with their customers and significantly increase their revenue. The company’s mission is to assist businesses in boosting their sales through expert retention strategies that focus on increasing customer lifetime value.

The No.1 eCom Operations hackOne of my biggest realizations was that just send twice as many email campaigns to make more money. You know, it's nothing very sophisticated.
You Will Learn:

• How to transition from a non-related field to eCommerce.
• The importance and effectiveness of email marketing in driving sales.
• Recommended tools and strategies for email marketing.
• Common challenges in eCommerce and how to overcome them.
• Different attribution models and their importance.
• How to effectively use SMS, push notifications, and WhatsApp for marketing.
• Insights from successful eCommerce podcast episodes.
• Practical advice for eCommerce startups focusing on retention marketing.

Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.

Special Mix: How to Run a Successful Amazon Store - Expert Tips
Welcome to our Special Mix! In this episode, we're breaking down the key elements every Amazon store owner should know. If you're an eCommerce business owner looking to scale, optimize your operations, and enhance your Amazon marketplace strategies, this episode is just for you.

Featured Guests:

• Ian Bower - Founder of Graphic Rhythm
• Kusha Karvandi - Inc 500 Entrepreneur
• Will Haire - Co-founder of BellaVix
• Omar Angri - CEO of MarginBusiness

You Will Learn:

• How to optimize product images for better sales.
• Strategies for using keywords to improve searchability.
• Comprehensive marketing techniques to enhance brand visibility.
• The importance of localizing listings for new markets.
• Why PPC campaigns are essential for driving traffic and sales.

Key Moments: 

00:29 Who are our today’s experts?
01:14 Why are high-quality images crucial for Amazon sales?
02:59 What are the compliance tricks for Amazon's image guidelines?
04:04 What are the most common mistakes businesses make regarding design imagery?
06:36 How to improve your Amazon SEO with relevancy and keywords?
09:43 Can Google SEO strategies enhance Amazon listings?
11:33 What are the biggest challenges Amazon sellers face today?
13:56 What does a full funnel approach on Amazon look like?
17:15 What tools do you use to manage Amazon accounts?
17:57 How do you handle reviews and ratings on Amazon?
19:31 What common mistakes do sellers make when expanding to new markets?
20:46 Will AI and tools like ChatGPT replace professionals for Amazon listings?
21:40 How challenging is it to optimize an Amazon listing?
23:43 What’s your top advice for new or growing e-commerce businesses on Amazon?
24:53 Why should you invest in PPC campaigns on Amazon?
Let’s keep learning and growing together in the world of eCommerce!

If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.