At this point, we've all heard the trope: You have to know your "ideal client avatar" if you want to sell to them- but let's be totally honest... how is that working out for you? What happens when you know where she lives, what she drives, what she orders at Starbucks... but she's still not buying from you or engaging with your content? What's missing from this equation? Today on the podcast I'm sitting down with Shaunda Head, the brains and beauty behind SHH Creative LLC. Shaunda is a brand strategist, mother, caregiver, and powerhouse of personal branding knowledge. Shaunda believes that your uniqueness, your stories, and your personality are the secret sauce that separates you from your competition- no matter how saturated your niche is... and today she's breaking down the what, why, and how of infusing yourself into your marketing.

Follow Shaunda on Instagram @sshcreativellc

Access Shaunda's free training at www.brandyourdifferences.com