I don't know about you, but I'm an example person- seeing a concept in action really helps me to apply it. So today, I'm taking everything I've taught this week and walking you through exactly how I'd apply the framework to businesses in different niches, with different struggles and barriers.

Ready to apply this to YOUR business?

Ready Set Scale is designed to save you time, energy, and mental bandwidth.  It’s a SIMPLE  blueprint packed with trainings, templates, and expert bots that do the work for you so you can stop spinning your wheels and start scaling your business with ease!

>>CLICK HERE to save $700 and get a free 1:1 with Melissa!

>> Prefer to watch the video? Click here to access the replay page!

In this bonus session of The Effortless Success Intensive, I sit down with Kendall Ballantine, the workhorse behind Online Marketing for Farmers, The Workhorse Podcast, and Central Park Farms. Kendall shares how she built a thriving online business alongside an intense farm operation, balancing direct-to-consumer agriculture, a retail store, and a growing coaching business—all while navigating family responsibilities and major time constraints.

We dive deep into:
✅ How Kendall transformed her online business to work with her packed schedule
✅ The power of AI in streamlining marketing, content creation, and coaching
✅ Why she ditched unsustainable offers, raised her prices, and restructured her programs
✅ The impact of Ready Set Scale on her business, including a $1,970 sale from ONE Instagram post
✅ How AI tools allowed her to scale without increasing her workload

If you’ve ever felt like you don’t have enough time to grow your online business, this episode will open your eyes to how smart systems, AI, and streamlined offers can create more revenue with less stress.

🚀 Want to scale like Kendall? Check out Ready Set Scale HERE

>> Click here to Get your free AI Offer Name & Tagline Generator on the replay page!

AI isn’t replacing you—but someone who knows how to use it better than you might. In today’s session of the Effortless Success Event, we’re diving deep into how to leverage AI to create better marketing, faster workflows, and a scalable business model that runs without burning you out.

Inside this episode, you’ll learn:
🤖 How to use AI properly – How I use AI as an on-demand marketing team, and avoid getting basic, unusable responses
⚡ Automating High-Impact Marketing – From social media captions to full-fledged sales pages, here's how AI can do 80% of the heavy lifting
🛠️ Plug-and-Play AI Tools & Frameworks – How I’ve built AI-powered systems that streamline client management, marketing, and messaging without losing personalization
💡 Why AI is a Game-Changer for Solopreneurs & Small Teams – Scale faster, automate repetitive work, and free up your time for what truly moves the needle

This session is a must-listen for anyone ready to scale smarter, not harder. You’ll walk away with clear, actionable AI strategies you can start using today!

Want access to my entire scaling framework AND the AI Guys that do the work for you? Check out Ready Set Scale now!!

>> Watch the video presentation & grab today's free download HERE

In this session of the Effortless Success Intensive, we're digging into the foundations of a scalable, low-stress  business: Offer Architecture and compelling, psychology-backed Messaging & Marketing

What you’ll learn in this episode:

• What Offer Architecture is and what a scalable offer suite looks like
• Auditing & refinining existing offers vs adding new leveraged offers
• The psychology behind buying decisions
• The layers of compelling messaging and why IDENTITY is so important

By the end of this session, you’ll have a clear understanding of where to adjust your current offers and what's going wrong with your messaging- be sure to check out the next session, an interview with Julia of J Walsh Social Co, where we walk through what it looks like to put this into action!!

In this session of the Effortless Success Event, I sit down with Julia Walsh, CEO of J Walsh Social Co., to dive into the real-life transformation she’s experienced in her business over the past several months. Julia shares her journey from overwhelmed, people-pleasing social media manager to a confident, streamlined business owner with clear offers, better boundaries, and a thriving agency.

We discuss:
✅ The messy reality of business growth (and why success isn’t always instant)
✅ How Julia overcame offer chaos and restructured her services for sustainable success
✅ The power of AI & automation in cutting workload while improving results
✅ The exact shifts she made in messaging, visibility, and content strategy
✅ Why Ready Set Scale was the game-changer in helping her get unstuck and take action FAST

Julia gets real about the mindset blocks, the challenges of running a business as a mom, and how having the right tools and strategy made all the difference. Whether you’re drowning in client work or struggling to scale, this episode will inspire you to take back control and simplify your path to success.

🚀 Tune in now to hear Julia’s transformation & how you can apply the same lessons in your business!

🎧 Where to find Julia:
Instagram: @jwalshsocial.co

>> Watch the video presentation & grab today's free download HERE

In this powerful first session of the Effortless Success Intensive, we dive deep into uncovering the blocks in your business that are holding you back from scalable, stress-free success.

What you’ll learn in this episode:

• The sneaky ways chaos and confusion show up in your business—and how they drain your time, energy, and revenue.
• Why overfunctioning is keeping you stuck and how to start breaking free.
• How to use the Effortless Success Audit to pinpoint what’s working, what’s not, and what’s keeping you from scaling.

By the end of this episode, you’ll have a clear understanding of where your business stands- and tomorrow we'll dig into the structural changes you need to make and the marketing shifts that need to happen if you want to create more revenue & more calendar space with less effort!

Does indecision rule your life? Are you stuck in a cycle of self-doubt and fear of failure, causing you to hesitate at every turn? Today I have a powerful episode lined up for you on the massive impact of chronic indecision on success and how it can hamper your productivity, strategic thinking, and even your ability to rest. 

In my opinion, indecision is a SYMPTOM, not a root issue-   And perfectionism, people-pleasing, self-doubt, overwhelm, and  avoiding accountability are all things that contribute to chronic indecision.

Welcome to the our first episode back with a new name, new look, and new offers- and to kick things off today I’m going to take you behind the scenes of the big reveal!

Tune in for an unscripted chat about  WHY I decided to burn down my business and start again, WHAT we did to create the rebrand of my dreams, and HOW I’m going to serve you moving forward- including an inside look into my new offers and the women who helped me make this a reality.


Mentioned in this episode:
Rebecca Peterson Studio
Beth June Photography
Jess Gingrich of Just Add Moxie


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🌷 Check out Private Coaching for a 1:1 experience or get on the waitlist for The C-Suite

Want to chat about your business goals and figure out your next best step? DM me a 🧁 emoji to get started - I’m here to help!

> JOIN THE SOCIETY ACCELERATOR ❤️‍🔥

If you’re not seeing the sales you want in your business, there is a 100% chance it’s because your marketing isn’t hitting the mark. In today’s super fast-paced and competitive online business space, scrapped together, sortof OK marketing just isn’t going to cut it- and if you want your dream clients & customers to choose YOU, you’ve got to rise above the noise. Lucky for you, the Society Accelerator is finally open for enrolment again- and here’s what you need to know. The Accelerator is a 6-Month Business Transformation program designed to help you increase your income, expand your impact and influence, AND make your life easier as a mom & CEO. Inside you’ll get access to expert coaching, game-changing curriculum, and an incredible community of like-minded entrepreneurs who truly GET IT.  Get all the details and enroll now by clicking HERE -  I can’t wait to welcome you in and get to work building your best business!!

IMPORTANT LINKS:

🌟 Download your free OVERHAUL YOUR ONLINE BUSINESS Workbook
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