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Kristine Michaud - Former OTM Success Coach, Owner of Pure Strength and Nutrition, 20+ year industry veteran who transitioned from in-person strength coaching to online coaching focusing on strength, nutrition, and mindset.

Timestamps:

0:00 - Kristine's background: 20+ years in fitness, transition from gym to online

2:09 - The two biggest program mistakes: No reusable system + overdelivery

3:31 - Getting coaches past the "every client is a snowflake" mindset

4:11 - The phase system: How Kristine organizes beginner, moderate, advanced clients

6:27 - Why creative program names actually hurt your business

7:09 - Making systems work for YOUR coaching style (not copying others)

8:30 - The "teaching tools for life" philosophy vs. quick fixes

10:03 - Jon's 30-page PDF horror story (why more information isn't better)

11:21 - When clients say "I still have so much to work on" - you're overdelivering

13:41 - The power of asking clients for honest feedback

14:23 - If your clients are overwhelmed, look at what you're giving them first

15:27 - Kristine's Sunday crying sessions learning technology (we've all been there)

16:39 - Permission to slow down: The relief clients feel when you say this

18:57 - Two-minute tidbits vs. 30-minute video reviews nobody watches

20:29 - Framework breakdown: Pillars vs. deliverables explained

22:22 - Kristine's three pillars: Strength, nutrition, mindset

24:45 - The yearly topic planning system (steal this idea immediately)

27:10 - Getting client input without losing program structure

28:07 - What actually goes into mindset deliverables

30:03 - Why Kristine doesn't do summer calls (and clients are fine with it)

30:51 - The mistake of trying to please everyone with multiple call times

33:11 - "Just because you can doesn't mean you should" - the golden rule

33:53 - Communication boundaries: Trainerize only, no exceptions

36:28 - Jon's app blocker system for work-life boundaries

39:38 - Taking 17-19 days off without client complaints

41:51 - Why 25-item to-do lists paralyze productivity

43:45 - Rapid fire round: Biggest lies, meal plans, overrated components

45:09 - What clients think they want vs. what they actually need

Key Takeaways:

• The two biggest program mistakes: No reusable system + overdelivery
• Use phases, not creative names - beginner, moderate, advanced keeps it simple
• If clients say "I still have so much to work on" at renewal, you're overdelivering
• Ask clients for honest feedback - they'll tell you what's working and what isn't

• Just because you can deliver everything doesn't mean you should