Lisa Corwood, founder of Fuelled Agency, joins Jeremy to discuss how she transformed creative marketing experiments at a UK car dealership into a full-service agency philosophy. From the viral "Where's Wally" campaign that sparked it all to navigating Search Everywhere Optimization in 2026, this conversation covers authentic community engagement, why no industry is truly "boring," and the looming question of AI-generated content quality.

Lisa Corwood
Founder, Fuelled Agency

"If you're going to go in there, don't just walk in a room and shout what you're saying and go out. Treat it as if it's a group of people—not a place to just spray and pray."

"No matter what business it is—if it's selling a product, if it's shiny, if it's Lamborghinis or diamond rings—behind all of that is a team that makes that happen. Tell everybody about it!"

"If you got 20 leads right now into your business, where would they go and what would happen with them? If you don't have an answer to that, there's something you need to look at."

"Customers will hop from one platform to the other to get what they are looking for. They won't just take a five-star review as gospel."

"I'm not against AI—but use it in collaboration, in conjunction. You can't solely rely on it."

Lisa's Agency & Socials

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