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Why Your Conversion Report Is Lying to You [024]
Your conversion report is lying to you.
In this episode of The Intake Playbook Podcast, Gary Falkowitz reveals the invisible leak in your intake funnel: the clients who never make it into your data.
These are the cases lost to voicemail, slow follow-up, or unavailable call vendors—the ones that vanish before they’re ever qualified. And they may be costing you more than the clients you actually track.
What You’ll Learn:
🔹Why good conversion numbers can be dangerously misleading
🔹How to track the leads that disappear before qualification
🔹The speed-to-lead standards your firm must enforce
🔹Why 24/7 coverage is the new baseline for intake
🔹How to stop losing cases before intake even begins
🎧 Don’t just measure signed agreements. Measure the opportunities you never even reached. Listen now.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.
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By Gary FalkowitzYour conversion report is lying to you.
In this episode of The Intake Playbook Podcast, Gary Falkowitz reveals the invisible leak in your intake funnel: the clients who never make it into your data.
These are the cases lost to voicemail, slow follow-up, or unavailable call vendors—the ones that vanish before they’re ever qualified. And they may be costing you more than the clients you actually track.
What You’ll Learn:
🔹Why good conversion numbers can be dangerously misleading
🔹How to track the leads that disappear before qualification
🔹The speed-to-lead standards your firm must enforce
🔹Why 24/7 coverage is the new baseline for intake
🔹How to stop losing cases before intake even begins
🎧 Don’t just measure signed agreements. Measure the opportunities you never even reached. Listen now.
SUBSCRIBE:
Apple | Spotify | YouTube
FIND GARY:
Instagram: @theintakeplaybook
Facebook: @theintakeplaybook
LinkedIn: /the-intake-playbook
Website: intakeplaybook.com
Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases.
Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue.
Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.