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The #1 question in the mortgage world: What’s the best CRM? The real answer? Most loan officers are using them WRONG.

In this episode of The MLO Project, Frazier and Michael break down why CRMs always seem to disappoint—and it’s not the software’s fault. Too many LOs expect a CRM to fix their business when it should be the other way around.

Here’s the truth: Your CRM won’t save you. Your plan will. They’ll show you how to stop overcomplicating things, set clear non-negotiables, and make your CRM work FOR you. 

Automation won’t build your business—but learning your CRM will. Tune in and level up!

00:00 Introduction to the Hottest Mortgage Podcast

00:39 Why Your CRM Sucks

01:24 Common Misconceptions About CRMs

03:27 Choosing the Right CRM for Your Needs

06:09 The Importance of Learning Your CRM

10:32 Simplifying Your CRM Usage

13:33 The Role of Automation in CRMs

15:49 Scalability and Community Support

22:06 Conclusion and Final Thoughts

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