Julia and André sit together with Tim Ceuppens, CMO of the Belgian brand Pit&Pit, to uncover the surprising truth about why most data presentations fail.

In this episode, Tim shares how he turned boring, ineffective reporting meetings into compelling business discussions - by transforming the way we tell stories with data. From Pixar story structures to Jurassic Park analogies and real-life corporate lessons, Tim delivers an insightful, entertaining, and incredibly practical masterclass on data storytelling.

You’ll also learn how cognitive biases hijack our dashboards, why too many numbers destroy clarity, and how to present results in a way that actually drives decisions. And yes, you’ll never watch a Pixar movie the same way again.

Key Highlights:

• Why “data doesn’t speak for itself” – and how narrative bias fills in the blanks

• The psychological dangers of presenting too many metrics

• Tim’s 3-part framework for impactful campaign performance reviews

• The “false consensus effect” and how it undermines stakeholder alignment

• Real stories from Tim’s CMO journey: from chaos to clarity

• How a simple dashboard structure (3-30-300) can change everything