What actually makes people choose you in a world full of lookalike businesses?

In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome.

From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be understood” vs. “talking to be known,” Brandy shares a powerful approach to story craft that’s equal parts practical and deeply personal.

If you’re a founder, entrepreneur, or thought leader who knows you should be visible but struggles to communicate your message without sounding robotic, this conversation will help you find your voice and own your story with confidence.

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In This Episode, You’ll Learn

• Why storytelling is human biology (and why it’s still the best marketing tool you have)
  
  
• What founder-led marketing really looks like when it’s done well
  
  
• How to move beyond stiff elevator pitches and sound more like a real person
  
  
• Brandy’s simple method to help “non-storytellers” unlock meaningful stories (starting with childhood)
  
  
• How podcasting creates strategic authority not just “exposure”
  
  
• The underrated shift that changes everything: talking to be known, not just understood
  
  
• Why the best marketing hits the thing your audience is too scared to say out loud
  
  
• How stories help reduce imposter syndrome and build self-trust as visibility grows
  
  
• Why podcasting remains one of the most powerful mediums for authentic brand communication in an AI-heavy world

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Key Moments & Takeaways

1) The moment Brandy knew podcasting was different

Brandy shares the story of a highly technical founder she couldn’t “break out of jargon”… until a simple change of environment (a picnic-style podcast recording by the lake) helped him finally relax and speak like himself.

Takeaway: Sometimes the story isn’t missing you just need the right space and the right questions to access it.

2) Founder-led marketing works because people buy connection

Brandy explains that in crowded markets, the differentiator isn’t the offer, it’s the founder’s vision, sacrifice, and lived experience. People want to attach themselves to something real.

Takeaway: Your founder story isn’t a “nice to have.” It’s a competitive advantage.

3) Start personal, then go professional

For founders who don’t feel like “natural storytellers,” Brandy starts with what’s familiar:

• childhood memories
• the dinner table
• what their room looked like
• what they were curious about before they ever had a job title

Takeaway: The fastest path to authenticity is not trying to sound impressive.

4) The mistake most founders make when communicating

Brandy drops a line you’ll want to steal:

“Founders talk to be understood instead of talking to be known.”

You don’t need everyone to get you you need the right people to recognise themselves in what you’re saying.

Takeaway: Clarity isn’t for everyone. It’s for your people.

5) Storytelling is how you fight imposter syndrome

Imposter syndrome doesn’t dis

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