The Tarryn Reeves Show

What if the biggest lever for team performance isn't strategy, but the energy you walk into a room with? 

In this episode of The Tarryn Reeves Show, keynote speaker, bestselling author, and leadership coach Lisa Even joins Tarryn to unpack the Good Ripple Effect—her framework for building trust, culture, and joy inside high-performing teams.

Lisa has spent her career leading teams in high-pressure healthcare environments and now partners with global brands like Disney, ESPN, and SHRM to help leaders show up with presence and build workplace cultures people actually want to be part of. 

In This Episode:

• The origin story behind the "Good Ripple Effect" and what it really means to be a disturbance (in a good way) to the people around you
• Why leading with a "live in the lab" mindset helps leaders ditch perfectionism
• Her PB&J worksheet for running better one-on-ones
• How to identify attitudes, behaviors, and beliefs that are quietly shaping your team culture
• Simple techniques for building real psychological safety and trust, not just surface-level niceness
• Why she believes leaders need to make joy an intentional, scheduled part of their work and life and how her "Joy Calendar" started it all
• Practical, low-lift ways busy leaders and entrepreneurs can build more joy into their day in 15 minutes or less

Whether you're leading a corporate team, running your own business, or simply want to have more influence without a formal title, this episode is packed with practical tools for leading with impact and creating a ripple that lasts.

Connect with Lisa Even:

• Website
• Podcast
• YouTube
• LinkedIn
• Instagram
• Facebook

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What if creating a month of content didn't take a content calendar, a marketing team, or hours of your week... just one hour, a single sheet of paper, and twelve questions?

In this episode of The Tarryn Reeves Show, I sit down with Ben Adkins to unpack the simple content system that's helped him turn one 27-minute interview into up to thirty pieces of marketing content, and how a single video interview once closed a client and paid for six months of work within four days.

Ben's story starts in an unexpected place: opening his first clinic and watching only one person walk through the door that week, his accountant. That moment reshaped how he thinks about marketing, visibility, and building systems that actually work for busy entrepreneurs rather than adding more to their plate.

We talk about why simplicity beats complexity in content marketing, how to repurpose one conversation into a month of material, and why the businesses that grow consistently aren't the ones doing the most, they're the ones doing the right things, repeatedly.

In this episode:

• Why Ben's first week in business became the catalyst for his content marketing system
• How a 27-minute interview and 12 questions can generate a month of content
• The real story behind turning one video into a client and six months of revenue in four days
• Why simple, repeatable systems outperform complicated marketing strategies
• How entrepreneurs can create meaningful content without burning out
• What most business owners get wrong about content creation and visibility

If you've ever felt overwhelmed by content creation, wondered whether marketing has to be this complicated, or needed a reminder that one honest conversation can change the trajectory of a business, this episode is for you.

Connect with Ben Adkins: https://1hourinfluencer.io/   

🎧 Subscribe to The Tarryn Reeves Show for more conversations with entrepreneurs, authors, and thought leaders exploring how ordinary ideas become extraordinary impact.

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What if the reason your website isn't converting has nothing to do with your traffic? 

In this episode of The Tarryn Reeves Show, I sit down with Matthew Stafford, managing partner at Build Grow Scale, to unpack the data-driven website optimization strategies helping e-commerce brands scale past seven and eight figures.

With over 30 years of entrepreneurial experience and a track record mentoring thousands of store owners, Matt reveals why the average e-commerce website converts at just 2%, and how small, human-behavior-driven changes to a site's messaging, navigation, and post-purchase experience can create massive revenue lifts, including one tweak that generated an estimated $6 million in additional annual revenue for a single client.

This conversation goes beyond typical e-commerce advice. We talk about the psychology behind buying decisions, why "traffic isn't your problem," and why clarity will always outperform persuasion when it comes to converting website visitors into paying customers.

In This Episode:

• Why the average e-commerce site converts at only 2%, and how to beat it
• The one post-purchase question responsible for six of Matt's biggest client wins
• Why your homepage shouldn't try to sell (and what it should do instead)
• The real reason store owners get stuck below seven figures
• How to use website data to remove guesswork from conversion optimization
• Why "clarity trumps persuasion" and what that means for your copy
• The role of email, storytelling, and personality in e-commerce growth
• How AI is reshaping e-commerce optimization and what to do about it now

If you're an entrepreneur, store owner, or marketer wondering why your website isn't converting the way it should, this episode will change how you think about your traffic, your homepage, and your data forever.

Connect with Matthew Stafford:

• Website
• Facebook
• LinkedIn
• X
• Instagram

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How do you turn your intellectual property into a system that qualifies clients before you ever get on a sales call? In this episode of The Tarryn Reeves Show, Tarryn sits down with business strategist Maeve Ferguson, creator of The Client Engine, to unpack how diagnostic assessments and quiz funnels are helping authors, consultants and experts turn their IP into automated, high-converting client engines.

Maeve has helped bestselling authors, global speakers and elite coaches, including Jen Kem, Selena Soo and Mike Kim, scale sustainably by building diagnostic infrastructure that does the heavy lifting most lead magnets never could. In this conversation, she breaks down the difference between a quiz funnel and a true diagnostic assessment, why most quizzes fail to convert, and how agentic AI is being used to score, segment and qualify leads automatically, so sales teams know exactly who to talk to before the call even starts.

In this episode, you'll learn:

• Why most quiz funnels don't convert, and what a true diagnostic assessment does differently
• How to build funnel congruence between your offer, your IP and your diagnostic questions
• The three types of diagnostics (quiz, score-based, multifactorial) and which one fits your business
• How agentic AI agents identify "platinum," "gold" and "unqualified" leads automatically
• Why rich-niche positioning is the fastest way to attract higher-ticket clients
• How to weave a diagnostic into a book launch to pre-sell before publication day
• What sustainable, scalable business actually looks like when you're not chasing leads

Whether you're an author preparing to launch a book, a coach or consultant tired of low-intent leads, or an entrepreneur wondering how to turn your expertise into a scalable digital asset, this conversation offers a practical, data-driven look at how to build a business that attracts the right people, automatically.

Connect with Maeve:

• Website
• Facebook
• LinkedIn
• YouTube
• Instagram

🎧 Subscribe to The Tarryn Reeves Show for more conversations exploring how ordinary people turn their ideas into meaningful influence and lasting impact.

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Before people see your success, they see the highlights.

What they don't see are the failed ideas, the rejection emails, the late nights, the self-doubt, and the discipline it takes to keep showing up when nobody is watching.

In this episode of The Tarryn Reeves Show, I sit down with Elijah Khasabo, founder of Vidovo, to unpack the real story behind building a bootstrapped SaaS business from his bedroom at just 19 years old.

From a viral UGC video that changed everything to building a platform now trusted by more than 100 brands, Elijah shares the lessons most entrepreneurs only learn the hard way. We dive into why discipline will always beat motivation, what brands are still getting wrong about creator marketing, why authentic storytelling consistently outperforms polished advertising, and how saying "yes" to discomfort can completely change the trajectory of your business.

Whether you're building a startup, growing a personal brand, creating UGC, or dreaming about launching your own business, this conversation is packed with practical insights and honest reflections on what it really takes to succeed.

In this episode:

•  Why Elijah chose entrepreneurship over the traditional path 
•  The viral UGC video that launched his business 
•  How Vidovo grew without investors or outside funding 
•  Why discipline matters more than motivation 
•  The biggest lessons from building a bootstrapped SaaS company 
•  What brands get wrong about working with creators 
•  Where the creator economy is heading next 
•  The hidden personal sacrifices behind entrepreneurship 
•  Building genuine relationships that lead to business growth 
•  Why hearing "no" is one of the most valuable skills an entrepreneur can develop 

If you've ever questioned whether to keep going, wondered if the creator economy is too crowded, or needed a reminder that success is built one uncomfortable decision at a time, this episode is for you.

🎧 Subscribe to The Tarryn Reeves Show for more conversations with world-class entrepreneurs, founders, authors, and industry leaders who are building extraordinary businesses by owning their stories and leading with authenticity.

Connect with Elijah:

• Website
• LinkedIn
• Instagram

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What Branding Really Means (And Why Most Businesses Get It Wrong) | Jamie Schwartzman

What is a brand, really?

If your answer involves logos, colours, fonts, or websites, this episode may completely change the way you think about branding.

On this episode of The Tarryn Reeves Show, I sit down with branding expert Jamie Schwartzman, founder of Flux Branding, to unpack what branding actually means, why so many entrepreneurs misunderstand it, and how a strong brand can increase perceived value, customer loyalty, and long-term business growth.

With more than 25 years of experience helping organisations redefine their market position, Jamie shares the proven branding principles behind successful rebrands, premium pricing strategies, and his proprietary IDEA Method.

Whether you're an entrepreneur, author, consultant, coach, or business leader, this conversation will help you understand why branding is far more than marketing and why it may be one of your most valuable business assets.

In This Episode

00:00 – Introduction

01:35 – How Jamie went from artist to brand strategist

05:47 – The biggest misconceptions about branding

07:20 – Why branding is more than a logo

07:58 – Understanding brand archetypes

13:06 – When a business should consider rebranding

15:27 – How branding impacts business value

18:08 – The IDEA Method explained

21:10 – Distill: Brand strategy, positioning and messaging

25:56 – Activate: Bringing the brand to life

27:18 – Why brand immersion matters

33:54 – How to know if your business is ready for branding

34:56 – Using AI to clarify your brand strategy

35:56 – Authenticity, branding and consumer trust

39:10 – Branding trends and what to watch out for

40:35 – Real-world rebranding success stories

45:18 – Industries where branding creates surprising results

47:31 – The Book Drop

🎧 Subscribe to The Tarryn Reeves Show for conversations with entrepreneurs, authors, founders, and thought leaders who are shaping how we build businesses, write books, and share messages that matter.

Connect with Jamie Schwartzman

• Flux Branding
• LinkedIn
• Instagram
• Facebook

#BrandStrategy #Branding #Rebranding #BrandIdentity #BrandPositioning #BusinessGrowth #Entrepreneurship #ThoughtLeadership #MarketingStrategy #TheTarrynReevesShow

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How to Build Wealth Without the Stress, Confusion, or Financial Jargon | Featuring Pri Cosentino

Money is one of the most important tools in our lives, yet it's still one of the least talked-about topics.

In this episode of The Tarryn Reeves Show, I sit down with Priscila "Pri" Cosentino, Senior E.A.S.E Advisor, wealth mentor, and financial educator, to unpack the psychology of money, the hidden beliefs that shape our financial decisions, and how to create a wealth strategy that actually aligns with the life you want to live.

After losing $50,000 in her twenties due to poor financial advice, Pri made it her mission to understand money on a deeper level. Combining over a decade of financial planning experience with an MBA in Neuroscience and Human Behaviour, she now helps individuals and entrepreneurs simplify their finances, make confident decisions, and build lasting wealth without sacrificing their quality of life.

Whether you're an entrepreneur, business owner, professional, or someone who simply wants a healthier relationship with money, this conversation is packed with practical insights and mindset shifts that could change the way you think about wealth forever.

In This Episode, We Discuss:

• How Pri lost $50,000 in her twenties and the lessons it taught her
• Why financial education is still missing for many successful people
• How to spot red flags when choosing a financial advisor or investment professional
• The connection between neuroscience, psychology, and financial decision-making
• How scarcity mindset and childhood money beliefs impact wealth creation
• The biggest money mistakes entrepreneurs make
• Why financial planning should be simple, not overwhelming
• The E.A.S.E Methodology: Educate, Analyse, Strategise, and Enjoy
• How to set meaningful financial goals that support your ideal lifestyle
• Practical strategies to improve your relationship with money
• Why paying yourself is essential as a business owner
• The true definition of wealth beyond dollars and cents

Key Takeaway

Wealth isn't just about accumulating money. It's about creating freedom, enjoying the present, planning for the future, and building a life that aligns with your values. As Pri shares throughout this conversation, money is simply a tool. The real goal is designing a life you genuinely love.

Connect With Pri:

• Website
• Instagram
• Facebook

Subscribe to The Tarryn Reeves Show for more conversations with entrepreneurs, experts, authors, and thought leaders who are helping you build a bigger business, stronger authority, and a more meaningful life.

Write Your Story. Lead Your Legacy.

DISCLAIMER: We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives. Investment advisory services offered through Virtue Capital Management, LLC (VCM), a registered investment advisor. VCM and Xexis Private Wealth, LLC. are independent of each other. Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual’s situation. Content is provided for informational purposes only and is not a solicitation to buy or sell any products mentioned. 

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What happens when your ideal clients stop searching Google and start asking ChatGPT?

In this eye-opening episode of The Tarryn Reeves Show, Tarryn sits down with AI strategist, creative director, and Generative Engine Optimization (GEO) expert Shane H. Tepper to unpack one of the biggest shifts happening in digital marketing right now.

For years, businesses have focused on SEO to improve their visibility on Google. But as more consumers turn to AI platforms like ChatGPT, Gemini, Claude, and Perplexity to research products, compare solutions, and make buying decisions, a new frontier has emerged: Generative Engine Optimization (GEO).

Shane explains what GEO is, why it matters, and how entrepreneurs can position their brands to be discovered, recommended, and trusted in an AI-driven world.

Together, Tarryn and Shane explore the future of search, the growing role of AI in business, and what leaders need to do today to remain relevant tomorrow.

In This Episode, You'll Discover:

• What Generative Engine Optimization (GEO) actually is and how it differs from traditional SEO
• Why AI platforms like ChatGPT are changing how customers discover and evaluate businesses
• The biggest mistakes brands make when trying to implement AI strategies
• How AI determines which businesses it recommends and cites
• Why third-party credibility and online conversations matter more than ever
• The role of Reddit, reviews, forums, and external content in AI discoverability
• How to audit your brand's visibility in AI search engines
• The importance of authentic storytelling in an AI-filtered world
• Why marketing jargon is becoming less effective in AI-powered search
• How entrepreneurs can future-proof their businesses over the next 3–5 years
• The opportunities and risks AI presents for business owners and professionals
• How Shane's concept of "Strategic Openness" can help leaders make smarter decisions during times of uncertainty

Whether you're a business owner, marketer, consultant, author, or entrepreneur, this conversation will help you understand how AI is reshaping visibility, authority, and customer acquisition and what you need to do to stay ahead.

If you've been wondering how ChatGPT, AI search, and GEO will impact your business, this episode is your roadmap to what's coming next.

Connect with Shane:

• LinkedIn

Book Mentioned During This Episode:
The Devil's Teeth by Susan Casey

Enjoyed the episode?

Subscribe to The Tarryn Reeves Show, leave a review, and share this episode with a fellow entrepreneur who wants to stay ahead of the AI revolution.

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What if your next luxury holiday could change someone’s life… including your own?

In this episode of The Tarryn Reeves Show, I sit down with Christopher Hill, founder of Hands Up Holidays and Impact Destinations, to unpack a completely different way of travelling; one that blends luxury, purpose, and real human connection.

This isn’t about ticking destinations off a bucket list.

It’s about stepping into communities, hearing stories, and leaving a legacy.

Chris shares how a single moment, helping build a home in South Africa, completely shifted his path from investment banking to building a global travel business rooted in impact.

And what unfolded next?

• Families giving up Christmas presents to support communities they met abroad.
• Travellers overcoming fear and completely rewriting their identity.
• Even people moving their entire lives across the world after one trip.

Yeah… it’s that powerful.

In this episode, we dive into:

• What philanthropic travel actually is (and why most people get it wrong)
• How to experience luxury travel while giving back… without “roughing it”
• The difference between volunteering trips vs impact-led travel experiences
• Why families are choosing travel as their greatest teacher for their kids
• The behind-the-scenes reality of building a purpose-driven business
• How travel has shifted post-COVID, and why meaning now matters more than ever
• Simple ways to start (even if you’re hesitant) with just one day of impact

The truth no one talks about…

Travel can either be an escape…
Or it can be a catalyst.

A mirror.
A wake-up call.
A moment that changes how you see the world, and yourself.

And this conversation?
It’s a reminder that you don’t need to choose between living well and doing good.

You can do both.

If you’ve ever felt this…

“I want more from my life… more meaning, more connection, more impact…”

This episode will hit you in all the right places.

🎧 Tune in now and discover how to turn your next holiday into something unforgettable, for you and for the people you meet along the way.

Resources & Links:

Christopher Hill is offering listeners an exclusive 10% discount when you book within 30 days of this episode airing.
Use code: TARRYN25
____________________________________________________________________________

Connect with Chris:

• Instagram: Hands Up Holidays
• Instagram: Impact Destinations
• Facebook

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Why Your Business Isn’t Growing (Even If You’re Good at What You Do)

You can have the best product or service in the world… and still feel like you’re pushing uphill when it comes to growth.

In this episode of The Tarryn Reeves Show, I sit down with marketing powerhouse Jensen Savage to unpack the real reasons businesses plateau, and what it actually takes to scale sustainably.

This isn’t another fluffy “just post more on social media” conversation. We’re talking about the deeper issues most entrepreneurs avoid… the ones quietly capping your growth.

Because here’s the truth:
It’s not just about getting more leads.
It’s about fixing what happens before and after they arrive.

Jensen breaks down why so many service-based businesses struggle to grow despite having incredible offers, and how to shift your strategy so your marketing actually converts into revenue (not just noise).

Inside this episode, we cover:

• Why great businesses fail to grow, and the hidden problem most people miss
• The difference between visibility and positioning (and why it matters more than ever)
• The biggest marketing mistakes service-based businesses keep making
• Why relying on word-of-mouth will eventually cap your growth
• The power of messaging, and how to communicate your value so people actually get it
• How to use data (without getting overwhelmed) to improve your ROI
• The truth about leads, and why more isn’t always better
• Simple ways to stand out in a noisy, AI-saturated market
• Why failure isn’t a sign you’re doing it wrong, it’s part of building something that actually works

This episode is your wake-up call if you’ve been:

• Feeling stuck at the same revenue level
• Getting leads that don’t convert
• Posting content that isn’t landing
• Or wondering why your marketing “should” be working… but isn’t

Because growth isn’t random. 
It’s engineered.

And once you understand the systems, messaging, and strategy behind it, you stop guessing… and start scaling.

🎧 Tune in now and start building a business that doesn’t just look good, but actually grows.

Key Takeaway:
Your business isn’t stuck because you need more effort.
It’s stuck because you need a better strategy.

Connect with Jensen:

• LinkedIn
• Facebook

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