What actually makes people choose you in a world full of lookalike businesses?

In this episode of The Tarryn Reeves Show, Tarryn sits down with Brandy Whalen, co-founder of Kitcaster, to unpack why founder-led marketing wins and how the right story can cut through the noise, build trust fast, and even quieten imposter syndrome.

From a memorable “podcast picnic” that helped a highly technical founder drop the jargon and finally sound human, to the subtle difference between “talking to be understood” vs. “talking to be known,” Brandy shares a powerful approach to story craft that’s equal parts practical and deeply personal.

If you’re a founder, entrepreneur, or thought leader who knows you should be visible but struggles to communicate your message without sounding robotic, this conversation will help you find your voice and own your story with confidence.

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In This Episode, You’ll Learn

• Why storytelling is human biology (and why it’s still the best marketing tool you have)
  
  
• What founder-led marketing really looks like when it’s done well
  
  
• How to move beyond stiff elevator pitches and sound more like a real person
  
  
• Brandy’s simple method to help “non-storytellers” unlock meaningful stories (starting with childhood)
  
  
• How podcasting creates strategic authority not just “exposure”
  
  
• The underrated shift that changes everything: talking to be known, not just understood
  
  
• Why the best marketing hits the thing your audience is too scared to say out loud
  
  
• How stories help reduce imposter syndrome and build self-trust as visibility grows
  
  
• Why podcasting remains one of the most powerful mediums for authentic brand communication in an AI-heavy world

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Key Moments & Takeaways

1) The moment Brandy knew podcasting was different

Brandy shares the story of a highly technical founder she couldn’t “break out of jargon”… until a simple change of environment (a picnic-style podcast recording by the lake) helped him finally relax and speak like himself.

Takeaway: Sometimes the story isn’t missing you just need the right space and the right questions to access it.

2) Founder-led marketing works because people buy connection

Brandy explains that in crowded markets, the differentiator isn’t the offer, it’s the founder’s vision, sacrifice, and lived experience. People want to attach themselves to something real.

Takeaway: Your founder story isn’t a “nice to have.” It’s a competitive advantage.

3) Start personal, then go professional

For founders who don’t feel like “natural storytellers,” Brandy starts with what’s familiar:

• childhood memories
• the dinner table
• what their room looked like
• what they were curious about before they ever had a job title

Takeaway: The fastest path to authenticity is not trying to sound impressive.

4) The mistake most founders make when communicating

Brandy drops a line you’ll want to steal:

“Founders talk to be understood instead of talking to be known.”

You don’t need everyone to get you you need the right people to recognise themselves in what you’re saying.

Takeaway: Clarity isn’t for everyone. It’s for your people.

5) Storytelling is how you fight imposter syndrome

Imposter syndrome doesn’t dis

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In this episode of The Tarryn Reeves Show, I sit down with Borja Cuan, a performance advertising veteran who’s been in the game since 1998 and the mind behind Four15 Digital. We break down what performance advertising actually means (it’s not “boost a post and pray”), why results and ROI are the only scoreboard that matters, and what separates businesses that scale from businesses that bleed money on ads.

But this isn’t just a marketing chat. We go deep on leadership, client experience, employee retention, and the mindset required to stay standing when business decides to punch you in the face… repeatedly. Borja shares what he’s learned from building high-performing teams, working with fast-growth companies, and why soft skills and standards still matter, especially in a world obsessed with screens, shortcuts, and “authenticity” that’s really just laziness.

If you’re an entrepreneur, CEO, or leader who wants better results, stronger relationships, and a business that actually holds up under pressure, this conversation will hit.

In this episode, we cover:

• What performance advertising is and how it’s measured (revenue, CAC, ROAS, ROI)
• Why most business owners waste ad spend (and what to do instead)
• What Google, Microsoft, LinkedIn, Meta, and TikTok ads really require to perform
• How 415 Digital qualifies clients (and why alignment matters more than hype)
• Traits Borja sees in companies that scale fast (and what “unicorn energy” actually looks like)
• Leadership resilience: staying steady when clients leave, staff resign, and chaos hits
• Client experience as your most powerful (and cheapest) marketing strategy
• Employee retention: onboarding, culture, and building loyalty without corporate fluff
• Why standards, manners, and real communication are becoming a competitive advantage
• The “AI with a human touch” conversation (and what we risk losing if we outsource thinking)

The Book Drop 📚

Borja’s pick: Mindset by Carol Dweck, a powerful read on fixed vs. growth mindset and how the way you think shapes how far you go.

If you loved this episode, share it with a business owner who needs a reality check on ads, leadership, or both, and keep an eye on the show notes for Borja’s links and ways to connect.

Connect with Borja:

• Website
• LinkedIn

Connect with Tarryn

In this solo episode of The Tarryn Reeves Show, I break down one of the biggest myths in personal branding, leadership, and influence: that authority is built by being louder, more visible, or constantly online.

The truth?
The most influential people aren’t the noisiest, they’re the clearest.

This episode explores what real authority actually looks like, why clarity builds trust faster than noise, and how leaders position themselves as credible and influential without performing for attention. Using publishing, media, and content as lenses (not tactics), I share why authority is revealed through depth, consistency, and intention, not volume.

If you’re an entrepreneur, thought leader, or visionary who’s tired of shouting into the void and ready to lead with clarity, this episode will shift how you think about visibility, influence, and long-term positioning.

Because authority doesn’t shout.
It lands.

Topics covered in this episode:
 • Authority and influence
 • Thought leadership and clarity
 • Personal brand authority
 • Leadership and positioning
 • Publishing and media as authority signals
 • Why clear messaging beats being loud

🎧 Listen to The Tarryn Reeves Show - empowering conversations for entrepreneurs, leaders, and visionaries who know their story is their most powerful business asset.

Connect with Tarryn

In this powerful and deeply human episode of The Tarryn Reeves Show, I sit down with transformational coach Amy Pease to unpack one of the most misunderstood, and devastating, experiences people face: mental abuse, manipulation, and gaslighting.

Amy’s story is raw, courageous, and profoundly important.

After spending 25 years rising through leadership in the restaurant industry, Amy made a bold pivot, leaving it all behind to support her husband’s family auto body business. That leap allowed her to retire at just 44. But her true transformation came from surviving years of emotional manipulation, financial abuse, and psychological control within her adopted family, and then doing the deep work to heal what came after leaving.

In this episode, we go far beyond surface-level conversations about toxic relationships.

We talk about:

• How mental abuse and gaslighting actually show up in families, workplaces, and intimate relationships
  
  
• Why abuse is often disguised as “concern,” love, or protection
  
  
• The long-term psychological impact of manipulation and coercive control
  
  
• Why leaving an abusive situation is only the first step, and why the aftermath is where most people struggle
  
  
• How to rebuild self-worth, confidence, and identity after emotional trauma
  
  
• The role of boundaries, self-trust, and self-love in breaking cycles of people-pleasing
  
  
• How gaslighting rewires your inner critic, and how to reclaim your power
  
  
• Practical, grounded steps to recognise red flags, educate yourself, and begin healing
  
  
• Why boundaries are not about controlling others, but about honouring yourself
  
  

Amy also shares the pivotal moment that changed everything for her: a doctor who finally named the truth… that her suffering wasn’t “chemical,” broken, or something to be medicated away… it was situational. And that one moment became the catalyst for reclaiming her life.

This is not a fluffy conversation.
It’s honest. Strategic. Empowering.
And if you’ve ever doubted your reality, minimised your pain, or felt trapped in a dynamic you couldn’t quite name, this episode will land deeply.

✨ This conversation is for you if:

• You’ve experienced gaslighting, manipulation, or emotional abuse
  
  
• You struggle with people-pleasing or weak boundaries
  
  
• You’ve left a toxic situation but feel lost, anxious, or disconnected afterward
  
  
• You want to rebuild your confidence, intuition, and sense of self
  
  
• You’re ready to turn pain into purpose, without bypassing the work
  
  

Your story matters.
Your feelings are valid.
And you are not imagining it.

🎧 Tune in now to hear how to recognise abuse, reclaim your truth, and step back into your power, unapologetically.

Write your story.
Lead your legacy.

Connect with Amy:

• Website
• Facebook
• TikTok
• YouTube
• Instagram

Connect with Tarryn

Stop trying to convince people to buy from you. It doesn't work, and honestly? It's exhausting.

In this solo episode, I'm breaking down why "hard selling" feels gross, and why storytelling in business is the most powerful sales strategy for entrepreneurs in 2026. The most successful entrepreneurs don't pitch features and benefits. They share narratives that connect, inspire, and convert.

Today, I'm walking you through the exact storytelling framework for entrepreneurs I use to turn conversations into clients, without the pressure, without the pushy tactics, and without burning yourself out trying to convince people who aren't ready.

You'll learn:

• Why storytelling is the single most profitable skill you can master this year
• The psychology behind emotional selling and why people buy based on emotion (and justify with logic later)
• The Epiphany Bridge framework: a 5-step sales storytelling script to turn your story into sales
• A real before-and-after example that shows the difference between a boring pitch and a story-driven sales approach
• How to attract ideal clients using authentic storytelling instead of hard selling tactics

Perfect for: Entrepreneurs, founders, and business owners who want to learn how to sell through storytelling, build authority through narrative, and convert clients without pushy sales tactics.

If you're ready to stop chasing clients and start attracting the right people who are already ready to say yes, this episode is for you.

Grab your drink of choice and tune in, because when you share your story, you don't just grow your brand… you build your legacy.

Keywords: storytelling in business, how to sell without selling, storytelling framework for entrepreneurs, Epiphany Bridge framework, emotional selling, sales psychology, attract ideal clients, authentic selling, entrepreneurship podcast

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In this episode of The Tarryn Reeves Show, I’m joined by LinkedIn Business Coach Mary Adanegbe, and she’s here to call time on the biggest LinkedIn lie: that it’s “just for resumes and job seekers.”

Mary shares how being laid off in 2018 became the catalyst that pushed her to show up audaciously on LinkedIn, build real authority, and grow a thriving online coaching business from Nigeria with clients around the world. We dive into what’s changed on LinkedIn (and what most entrepreneurs still get wrong), plus the exact strategy Mary teaches to attract sophisticated buyers organically, without dancing for attention on crowded platforms.

You’ll learn Mary’s MSC Framework (Messaging → Sales Funnel → Content), what kind of LinkedIn content actually converts (and what to stop posting immediately), how hashtags really work on LinkedIn, and the confidence-building identity shift that happens when you commit to taking up space online, especially as a woman in business.

If you’re a service-based entrepreneur, coach, consultant, or expert who wants to generate qualified leads on LinkedIn, grow your personal brand, and turn content into conversations that convert… this one’s for you.

In this episode, we cover:

• Why LinkedIn is no longer “just for corporate suits” (and what it’s actually for now)
  
  
• Mary’s story: from corporate layoff to building a global coaching business
  
  
• The MSC Framework for organic LinkedIn lead generation
  
  
• The three content types that warm up leads and drive enquiries
  
  
• How to stop posting generic “tips” and start posting with real perspective
  
  
• Hashtags on LinkedIn: doQ: do they matter, how many to use, and why
  
  
• The biggest LinkedIn myth keeping entrepreneurs stuck
  
  
• A powerful message for women showing up online: chase the failure
  
  
• Mary’s Book Drop: The 12 Week Year and how it changed her productivity
  
  

Connect with Mary:
Find Mary on LinkedIn and follow her for practical, no-fluff guidance on building authority and booking leads organically.

• Website
• LinkedIn

Love the episode?
Hit follow, leave a review, and share it with a business owner who needs to start taking up space on LinkedIn.

Connect with Tarryn

Self-publishing a book sounds empowering… until the hidden costs start stacking up.

In this solo episode of The Tarryn Reeves Show, bestselling author, publishing strategist, and founder of Automatic Authority Publishing & Press House, Tarryn Reeves, pulls back the curtain on what no one tells you about self-publishing, especially if you’re an entrepreneur writing a book to grow your business.

From expensive “cheap” editing mistakes and amateur cover design to formatting nightmares, failed launches, and books that never convert into clients, this episode exposes the real financial, emotional, and strategic costs of doing it alone.

If you’re planning to write and publish a non-fiction book to build authority, generate leads, and position yourself as the go-to expert in your industry, this episode could save you thousands and years of wasted effort.

You’ll discover:

• The biggest hidden expenses most self-published authors don’t budget for
  
  
• Why “DIY publishing” often costs more than professional support
  
  
• How poor editing, design, and launch strategy damage your credibility
  
  
• The most expensive mistake entrepreneurs make when publishing a book
  
  
• Why your book should be a business asset, not a passion project
  
  
• How to publish strategically so your book attracts clients, not crickets
  
  

Whether you’re at the idea stage, halfway through your manuscript, or recovering from a failed self-publishing attempt, this episode will help you make smarter decisions before you hit publish.

Because publishing a book isn’t the goal, building authority, visibility, and impact is.

👉 Learn more about working with Tarryn and her team at www.automaticauthority.com

Connect with Tarryn

What if understanding your own mind was the key to ending stress, deepening your relationships and creating a more peaceful world?

In this powerful episode of The Tarryn Reeves Show, I sit down with Dr. Manoj Krishna, former spine surgeon and founder of Happier Me, who walked away from a highly successful medical career to dedicate his life to helping humans suffer less and live more consciously.

We dive into how most of our anxiety, conflict, and even large-scale problems like war all begin in the same place: the automatic way our minds react to the world. Dr. Krishna shares how self-understanding isn’t some fluffy concept – it’s a practical, scientific, deeply human tool that can transform your mental health, emotional intelligence, leadership, parenting, and the way you show up in your business.

If you’ve ever felt stressed, triggered, stuck in comparison, overwhelmed by other people’s opinions, or worried about your kids growing up in this world, this conversation is going to land.

In this episode, you’ll discover:

• How a bombed children’s hospital became the turning point that led Dr. Krishna to leave surgery and start Happier Me
  
  
• A simple, scientific way to understand stress and why most of it comes from our own thinking
  
  
• The three-step self-inquiry process you can use daily to reduce anxiety, overthinking, and reactivity
  
  
• How conditioning shapes your identity and why seeing this clearly can heal conflict in relationships, teams, and even between nations
  
  
• Practical tools to help kids and teens become more self-aware and resilient in an anxious, comparison-driven world
  
  
• How emotional intelligence and inner work make you a better entrepreneur, CEO, and leader
  
  

If you’re ready to master your mind, lead with more calm and clarity, and create your impact without burning out, this episode is for you.

Connect with Dr. Krishna:

• Happier Me app
• LinkedIn
• Facebook
• Instagram
• X

Connect with Tarryn

What does it really take to build wealth as a woman, not just revenue, not just “six-figure launches,” but actual sovereignty, power, and long-term financial freedom?

In this unapologetically raw and electrifying episode of The Tarryn Reeves Show, I sit down with the brilliant Natalie Bullen, Wealth Identity & Authority Coach, founder of Unapologetic Wealth, and the woman high-earning entrepreneurs trust when it’s time to go from busy… to wealthy.

Natalie doesn’t just teach money.
She teaches identity, who you must become to hold wealth, not just make it.

Together, we dive deep into:

✨ Why your “wealth identity” matters more than your revenue
 ✨ How subconscious beliefs, family conditioning, and nervous system patterns shape your bank account
 ✨ Why middle-class thinking is the ultimate wealth killer
 ✨ How entrepreneurs sabotage themselves through overspending, over-hiring, and over-consuming
 ✨ The number one reason launches fail and how to stop relying on them
 ✨ Why women must stop apologising for wanting to be rich (and why people will hate you when you get there)
 ✨ Why paying yourself is non-negotiable and what your P&L really says about your self-worth
✨ Bootstrapping essentials: how to stay solvent, scrappy, and strategic in your first 5–10 years of business
✨ The myth of work-life balance  and how to build wealth even when real life is messy
✨ The truth about high-ticket clients, hiring, and investing wisely as you scale
✨ The exact identity shift required to move from “making money” to “staying wealthy”

Natalie does not hold back.
This episode is fire, packed with mic-drop moments, uncomfortable truths, and the kind of calling-forward that will shift your entire relationship with money and power.

If you're a woman entrepreneur building first-generation wealth, this conversation is required listening.

This episode will remind you of one thing:
Wealth is not just a number.
It’s an identity you step into, unapologetically.

Connect with Natalie at unapologeticwealth.com

Connect with Tarryn

In this episode of The Tarryn Reeves Show, I’m joined by Neil Twa, CEO and Co-Founder of Voltage Holdings, a company that helps entrepreneurs launch, scale, and sell seven- and eight-figure e-commerce brands through Amazon FBA and multi-channel strategies.

Neil shares his fascinating journey from IBM executive to eight-figure Amazon seller, revealing the real systems, strategies, and mindset behind building sustainable, profitable online businesses.

We unpack everything from:

• The rise (and fall) of drop shipping, and what works now
  
  
  
• How to choose the right products to sell (without guessing)
  
  
  
• Why tariffs and AI manufacturing are creating massive opportunities for U.S. sellers
  
  
  
• The key to building brands that outlast trends
  
  
  
• And why the smartest entrepreneurs are preparing for a new wave of e-commerce growth
  
  
  

Whether you’re a seasoned entrepreneur or just starting your e-commerce journey, this conversation is a masterclass in building real, scalable businesses, not side hustles.

Plus, Neil shares exclusive insights from his book The High Voltage Business Builder and a special offer for listeners: grab one of 10 free copies at VoltageDM.com/freebook using code TARRYN (while they last).

🎧 Tune in to learn how to:

• Find high-margin products that actually sell
• Build a brand that stands the test of time
• Leverage Amazon FBA, Shopify, and TikTok for multi-channel success

Create freedom, family, and financial independence through smart business systems

Connect with Neil:

• Website
• Facebook
• TikTok
• YouTube
• Amazon

Connect with Tarryn