The Tarryn Reeves Show

In this episode of The Tarryn Reeves Show, I’m joined by Neil Twa, CEO and Co-Founder of Voltage Holdings, a company that helps entrepreneurs launch, scale, and sell seven- and eight-figure e-commerce brands through Amazon FBA and multi-channel strategies.

Neil shares his fascinating journey from IBM executive to eight-figure Amazon seller, revealing the real systems, strategies, and mindset behind building sustainable, profitable online businesses.

We unpack everything from:

• The rise (and fall) of drop shipping, and what works now
  
  
  
• How to choose the right products to sell (without guessing)
  
  
  
• Why tariffs and AI manufacturing are creating massive opportunities for U.S. sellers
  
  
  
• The key to building brands that outlast trends
  
  
  
• And why the smartest entrepreneurs are preparing for a new wave of e-commerce growth
  
  
  

Whether you’re a seasoned entrepreneur or just starting your e-commerce journey, this conversation is a masterclass in building real, scalable businesses, not side hustles.

Plus, Neil shares exclusive insights from his book The High Voltage Business Builder and a special offer for listeners: grab one of 10 free copies at VoltageDM.com/freebook using code TARRYN (while they last).

🎧 Tune in to learn how to:

• Find high-margin products that actually sell
• Build a brand that stands the test of time
• Leverage Amazon FBA, Shopify, and TikTok for multi-channel success

Create freedom, family, and financial independence through smart business systems

Connect with Neil:

• Website
• Facebook
• TikTok
• YouTube
• Amazon

Connect with Tarryn

In this episode, Tarryn Reeves discusses the importance of finding and aligning your business voice with your marketing strategy. She emphasizes that a powerful voice is essential for effective communication and sales, and introduces the concept of the Voice Strategy Triad, which includes message, magnetism, and mechanics. Tarryn also provides practical prompts for entrepreneurs to clarify their message and avoid common pitfalls in their marketing efforts. Ultimately, she highlights the transformative power of writing a book as a means to solidify and amplify one's business voice.

Takeaways

• Your business voice is deeper than just tone and personality.
• A book crystallizes your voice and amplifies your brand.
• Clarity in your message is essential for scaling your business.
• Authenticity and vulnerability build trust with your audience.
• Your book serves as a marketing system, not just creative expression.
• Outsourcing your voice too early can mute your message.
• Simplicity in communication is powerful and effective.
• Targeting a specific audience creates stronger connections.
• You will never feel fully ready to write your book.
• Aligning your message, magnetism, and mechanics is key to success.

Chapters

00:00
The Power of Your Business Voice

03:28
Rebuilding Your Voice as a Business Strategy

06:23
Practical Steps to Define Your Voice

09:20
Common Mistakes to Avoid

10:19
Aligning Your Voice with Your Legacy

Connect with Tarryn

Website

Instagram

YouTube

LinkedIn

Connect with Tarryn

What if your company’s profits are being decided by something deeper than strategy, your team’s financial behaviour? In this episode, we unpack why behaviour makes money and how leaders can use behavioural economics and AI-powered insights to build high-performing, people-centric organisations. We dig into the six behaviours that separate top performers from the rest (think: financial goal drive, innovation focus, fiscal control, prudence, results drive, and relationship engagement), plus how behavioural AI can profile leadership teams, forecast performance, and help you make smarter money decisions, faster. If you’re an entrepreneur, CEO, or founder scaling for impact, this conversation is your blueprint for aligning culture, cashflow, and category leadership.

Key Takeaways

• Behaviour makes money: Your leadership team’s money mindset and decision patterns directly influence profit and culture.
  
  
• The six profit behaviours: Master the mix: goal drive, innovation focus, fiscal control, prudence, results drive, and relationship engagement.
  
  
• AI as a profit predictor: Behavioural AI can scan leadership teams (even across the S&P 500) to identify strengths, gaps, and likely outcomes.
  
  
• Innovation without waste: Invest in the right ideas at the right time, and set guardrails so spending fuels growth, not ego.
  
  
• Culture x cashflow: A spender CEO breeds a spending culture; balance fiscal control with a healthy relationship culture.
  
  
• Hire your missing piece: You don’t have to become what you’re not; design teams (and roles) that cover your natural blind spots.
  
  
• From bartering to bandwidth: Money pressure is timeless; social media and tech have amplified comparison and stress, lead with clarity.
  
  
• Hyper-personalisation at scale: Use behavioural data to tailor marketing, service, and leadership development for measurable gains.

Perfect For

Entrepreneurs, visionary leaders, and high-impact CEOs who want a behaviour-driven, AI-enabled edge in decision-making, team design, and sustainable profit.

If this episode hit home, share it with a leader who needs it and subscribe so you never miss a strategy that elevates your brand and bottom line. Ready to write the book that cements your authority? Visit automaticauthority.com.

Connect with Hugh:

• Website
• Website
• LinkedIn
• Facebook
• X
• Instagram
• YouTube

Connect with Tarryn

Most entrepreneurs make one critical publishing mistake that costs them clients, credibility, and cash. In this solo episode of The Tarryn Reeves Show, Tarryn reveals the #1 publishing mistake business owners make, and exactly how to avoid it if you want your book to build authority and attract high-value clients.

Discover why writing the “wrong book” for the wrong audience can leave you with dust-covered copies instead of leads, and learn the proven publishing strategies that turn a book into a marketing machine. From aligning your book with your premium offers to seeding your services naturally inside your chapters, this episode breaks down the practical steps to transform your manuscript into your most powerful business asset.

Whether you’re dreaming of publishing a non-fiction book, already writing one, or wondering why your first book didn’t deliver results, this conversation will give you the clarity and strategy you need to create a bestselling book that actually grows your business.

What you’ll learn in this episode:

• The #1 publishing mistake entrepreneurs make that costs them clients
  
  
• Why bestseller badges mean nothing without business alignment
  
  
• How to position your book as a bridge to your premium offer
  
  
• The difference between serving readers vs. solving everything
  
  
• Practical steps to use your book as a long-term marketing and client-attraction tool

If you want your book to do more than sit on Amazon, this episode is your roadmap to publishing with purpose and profit.

Connect with Tarryn

If your marketing feels noisy but your pipeline isn’t growing, this episode is your reset. I’m joined by Chad Smith, founder of Five Lions Digital Marketing, Constant Contact Certified Local Expert, and creator of the Elite Acquisition Method (Attract → Engage → Convert). We dig into why most service-based businesses don’t have a leads problem — they have a middle-of-funnel problem — and exactly how to fix it with systems, not spaghetti tactics.

You’ll hear how a simple “wake-’em-up” email campaign reactivated a 20-year list and generated $26,000 in 30 days (no ads!), why lead magnets + email + SMS still outperform flashier plays, and how to assemble a lightweight tech stack (Constant Contact, ChatGPT, HubSpot/Go High Level, Zapier) that nurtures, books, and closes on autopilot. We also get real about agentic AI (Chad calls his system “Maya”) and how it can analyse ads, run outreach, and handle replies, ethically, so you stay focused on high-value work.

We round it out with personal branding (you are the brand), closing like a pro (the close starts at the top of the funnel), and why author + speaker is the fastest path to authority. If you want simple, sustainable growth and systems that actually compound, press play.

What we cover:

• Attract → Engage → Convert: The Elite Acquisition Method that aligns your entire funnel.
  
  
• The real leak: Why the middle of the funnel (follow-up, scheduling, nurturing) is where sales die, and how to plug the holes fast.
  
  
• Lead magnets that convert: Create “why-is-this-free?” value and pair it with email + SMS for compounding results.
  
  
• Wake-up campaigns: Turn dormant databases into revenue (incl. the $26K/30-day case study).
  
  
• Tech stack that just works: Constant Contact, ChatGPT (paid), HubSpot/Go High Level, Zapier, and how to connect them.
  
  
• Agentic AI 101: From autoresponder to AI partner that optimises ads and handles conversations at scale.
  
  
• Close before the call: Stacking touchpoints so prospects are 90% sold before they ever book.
  
  
• Books > webinars: Why a book funnel builds authority, grows your list, and shortens the sales cycle.

Listen if you’re looking for: lead generation ideas, middle-funnel fixes, CRM and automation tips, AI in marketing, Constant Contact strategies, Zapier workflows, and practical ways to scale a service business without burning out.

Listen to access Chad’s special offer for my audience: a 30-day Constant Contact trial plus he’ll personally craft your first welcome email when you use the subject line “Tarryn Reeves.” Connect with Chad at fivelionsmarketing.com or [email protected].

Connect with Tarryn

Think publishing a book takes years? Think again. In this episode of The Tarryn Reeves Show, I reveal how you can write, publish, and launch a bestselling non-fiction book in just 90 days… while running your business.

You’ll discover the exact 3-phase framework I use with entrepreneurs and CEOs to go from idea to published book fast… without burning out, losing focus, or sacrificing revenue.

Inside this episode, you’ll learn:

• Why the 90-day book publishing model works (and why waiting for the “perfect time” will keep you stuck).
  
  
• The 3 phases every entrepreneur must follow to plan, draft, and complete their book on schedule.
  
  
• Practical tips for writing a book while growing your business, including time management, repurposing content, and outsourcing.
  
  
• The common myths about publishing that hold business owners back, and how to break through them.
  
  

Your book isn’t just another task on your to-do list; it’s the most powerful authority-building marketing tool you’ll ever create. Done right, it becomes the lead magnet, credibility booster, and legacy piece your business has been waiting for.

🎧 Tune in now to learn how to finally publish your book in 90 days and step into the authority you were meant to own.

Connect with Tarryn

What does it really take to turn imagination into impact? In this powerful conversation, Tarryn sits down with award-winning storyteller, independent filmmaker, and multi-lingual creator Sylvia Greif, author of the children’s book Lester’s Planet and the YA adventure Ella Green and the Kingdom of Abud, co-founder of Medi LLC, and host of Stories, Controversy & Bandaids.

You’ll hear how Sylvia:

• Transformed severe dyslexia into a creative superpower and finished multiple books.
  
  
  
• Uses storytelling to shape values for children and young adults, blending environmental themes, empathy, and wonder.
  
  
  
• Balances entertainment with message, so stories teach without preaching.
  
  
  
• Navigates the realities of independent filmmaking, including her deeply personal documentary uncovering her mother’s WWII spy history, and why mental health must be part of the creative conversation.
  
  
  
• Thinks about AI in film, music, and publishing, where it helps (restoration, research) and where we need boundaries.
  
  
  
• Builds creative routines (hello, 3 a.m. writing sprints) and finds inspiration across languages, travel, and nature.
  
  
  

If you’re an entrepreneur or creator who wants to write, publish, or produce meaningful work that actually moves people, and positions you as the authority, this episode is your masterclass in courage, craft, and owning your story.

Connect with Sylvia:

• Website
• Instagram
• Facebook

 Ready to write the authority-building book your market can’t ignore? Visit automaticauthority.com to get started.

Connect with Tarryn

Launching your book is about so much more than hitting “publish.” In this episode of The Tarryn Reeves Show, I pull back the curtain on the Book Launch Blueprint, the proven strategies elite entrepreneurs use to transform their book into a lead-generating, authority-building machine.

You’ll discover how to design a launch that builds visibility, credibility, and profitability, without wasting time on tactics that don’t move the needle. From pre-launch planning to launch week execution and long-term momentum, I’ll share step-by-step strategies that have helped entrepreneurs land TEDx talks, attract high-ticket clients, and scale their business through the power of a book.

If you’re ready to stop treating your book as a vanity project and start using it as a strategic business asset, this episode is your roadmap.

What You’ll Learn in This Episode:

• Why a book launch can make or break your success as an author-entrepreneur
• The three core goals every successful book launch must achieve
• How to build a pre-launch campaign that creates buzz before release
• Launch week strategies that generate bestseller status and real visibility
• The secret to turning your book into long-term leads, clients, and authority
• Common mistakes entrepreneurs make during launches (and how to avoid them)

Your book deserves more than just a quiet release. It deserves to be the launchpad for your next level of business growth.

Connect with Tarryn

Public speaking isn’t just about sharing a message, it’s about creating authority, visibility, and profit. In this episode of The Tarryn Reeves Show, I sit down with powerhouse speaker, author, and transformational coach Evolve Benton, the force behind Speaking for Profit University.

Evolve has helped students generate over $3 million in revenue through public speaking and consulting, trained more than 100 global organisations, and was named one of the world’s top 10 public speaking coaches by Yahoo Finance. Together, we dive deep into:

• How to land paid speaking gigs (and stop speaking for free).
  
  
• The power of creating a signature talk—your “killer single” that audiences will never forget.
  
  
• Why entrepreneurs should combine a speaking career with a bestselling book to unlock visibility, income, and impact.
  
  
• The biggest mistakes new speakers make (and how to avoid them).
  
  
• How to pitch events and conferences with confidence… and actually get booked.

Whether you’re an entrepreneur looking to grow your authority, a coach ready to amplify your influence, or a leader who wants to get paid to speak, this conversation is packed with strategies to help you step onto the stage with confidence and cash in on your expertise.

If you’ve ever wondered how to turn your voice into a revenue stream, this episode will show you the exact path.

Connect with Evolve:

• Website
• LinkedIn
• YouTube
• Instagram

You’ll love this episode if you’re interested in:

• public speaking for entrepreneurs
• how to get paid speaking gigs
• signature talk strategy
• speaking career for coaches
• monetize your speaking
• book and speaking authority
• speaking for profit
• Evolve Benton
• build visibility and authority
• entrepreneur public speaking tips
• paid keynote speaker tips
• how to pitch conferences as a speaker
• avoid free speaking gigs
• build credibility as a speaker
• speaking and publishing strategy
• speaker pitch email template
• speaker reel tips
• mistakes new speakers make
• professional speaking career growth
• speaking opportunities for entrepreneurs

Connect with Tarryn

Balancing Ambition and Wellbeing: How Luxury Wellness Can Help Type-A High Achievers Avoid Burnout

If you’re a driven, high-performing entrepreneur who’s ticking all the “health” boxes but still feels exhausted, stuck, or on the edge of burnout, this episode is for you.

In this powerful conversation, I’m joined by Kristy Garnett, holistic living coach, clinical herbalist, and advocate for redefining wellness to include luxury. After battling mini-strokes, debilitating migraines, and years of unexplained health struggles, Kristy uncovered the root causes of her suffering and transformed her life by integrating science, herbalism, and soul-nourishing practices.

We dive into:

• Why luxury is the missing piece in holistic living (and how it’s more about soul alignment than exclusivity)
• The truth about Type-A burnout and why doing “all the right things” isn’t always enough
• Soul care vs. self-care — and why the difference could change your health and happiness
• How sensory experiences and herbal medicine can help high achievers recharge without losing their edge
• The mindset shifts that help you balance ambition, health, and personal fulfilment
• Why prevention should be a bigger focus in wellness (and what to do when mainstream medicine only offers quick fixes)

Kristy’s unique blend of scientific expertise, intuitive coaching, and practical strategies will inspire you to create a version of wellness that works with your personality — not against it.

Whether you’re chasing big business goals, managing a busy family, or just trying to feel more energised, you’ll walk away with tools to slow burnout before it starts and thrive on your own terms.

Resources & Links:

• Connect with Kristy Garnett: 

Website

Instagram

LinkedIn

• Learn how to write and publish a bestselling book that grows your authority: www.automaticauthority.com

Connect with Tarryn