We discuss why simply using platforms like HubSpot or MailChimp isn’t enough anymore, the importance of authentication protocols like DKIM, SPF, and DMARC, and how Google and Yahoo’s new rules impact email marketing. Plus, MV shares insights on why email is the glue for your business, the importance of testing and auditing your emails, and how to optimize automations without losing authenticity.If your emails aren’t getting the engagement they should, this episode is a must-listen!What next?
Want to improve your email deliverability and get out of the spam folder?🔗 Connect with MV Braverman:
🌐 Website: https://www.InboxWelcome.com
📚 Courses on Gumroad: MV Braverman's Email Mastery CoursesTimestamps & Key Topics:
⏳ [00:00:00] Introduction – Who is MV Braverman?
⏳ [00:01:00] Why email marketing is harder than ever
⏳ [00:03:00] MV’s journey from mathematics & anthropology to email deliverability
⏳ [00:06:00] The power of niching down in business
⏳ [00:07:30] The shocking truth about email deliverability & why email isn’t “just working” anymore
⏳ [00:09:00] Bounced emails vs. spam filtering – What’s the difference?
⏳ [00:12:00] What is an Inbox Impact Audit and why you need one?
⏳ [00:14:00] Email authentication explained: SPF, DKIM, DMARC
⏳ [00:16:00] What happens when your emails land in promotions vs. inbox vs. spam?
⏳ [00:18:00] How Google, Apple, and Microsoft handle email reputation differently
⏳ [00:20:00] Email authentication = your nightclub security pass
⏳ [00:23:00] Why DMARC reporting matters (even if you don’t check it)
⏳ [00:26:00] Why you should sign up for your own email list (you’ll be surprised!)
⏳ [00:27:00] Automations: Why most businesses are doing them wrong
⏳ [00:28:00] Where to find MV Braverman Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy