Why do some deals close instantly… while others drag on forever and go nowhere?

In this episode of What One Thing, we sit down with Diyar to break down a different way of thinking about sales, marketing, and lead generation.

Instead of focusing on your product or service, this conversation explores how understanding data, timing, and buyer intent can completely change how you win business.

We talk about:

• Why “ideal client” might not mean what you think
• The difference between a good fit and a deal that actually closes
• How to use your existing customers to identify patterns
• Why most businesses are unknowingly targeting the wrong people
• The role of timing, triggers, and personal context in buying decisions
• How to build a simple but powerful data-led approach to growth

If you’ve ever felt like your marketing should be working… but isn’t converting, this episode will help you rethink where to focus.

Brought to you by Corbar Accounting and Affirm IT Services Ltd.

Connect with:

Diyar Abdullah

Phil Davenport

Hayley Baxter