In this episode of KT After Dark, we take a hard, unfiltered look at listing descriptions—and ask the uncomfortable question most realtors avoid: do they actually matter anymore? From generic AI-generated fluff to overused buzzwords like “soaring ceilings” and “backyard oasis,” we break down why photos, price, and specs drive buyer decisions far more than long paragraphs ever could. We also dig into the hidden risks of overselling, misinformation, and why bullet-point clarity may outperform storytelling in today’s fast-scroll market.

In response to The Real Estate Podcast EP374: https://youtu.be/9JXylTZqMEI

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0:00 Intro

0:47 Why listing descriptions add no value in today’s market

1:14 What actually sells a home: price, photos, and specs

2:02 The AI problem: why every description sounds the same

2:46 Buzzwords that dilute value (oasis, soaring, exclusive)

3:11 How long descriptions create liability and confusion

3:56 When descriptions do matter (and what belongs there)

4:18 Features buyers can’t see in photos

5:22 Bullet points vs fluffy paragraphs

6:14 “Most desirable neighbourhood” — does anyone believe it?

6:54 Why buyers decide based on photos, not paragraphs

8:26 The real damage of bad photography

9:29 What truly hooks buyers online

10:25 Misleading square footage and trust issues

11:08 The question every buyer should answer

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Want more real estate podcast discussions?

Watch it here: ⁠https://www.youtube.com/channel/UCh6ZhC8lV-eOUYLU_wfdN4g/⁠

Listen to it here: ⁠https://open.spotify.com/show/1pwncyet9NydbgTmx5D21k⁠

Catch clips and highlights of the show here: ⁠http://www.instagram.com/kormendytrott⁠

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