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Most business owners think their next level will come from better messaging, more content, or finally cracking the viral reel formula. I used to think that too.

But that is not what builds 20K, 30K, or 50K months.

In this episode, I break down the real reason growth feels harder than it needs to be and why obsessing over hooks, messaging, and content strategy is often the very thing draining your magnetism.

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