The Robyn Engelson Podcast

Ever wish you had a mentor with over decades of experience whispering million dollar life tips in your ear? That’s exactly what you will get each week when you tune into The Robyn Engelson Podcast, ranked top 10% globally. I’m your host–a sought after best selling author, keynote speaker, and burnout recovery coach for women leaders bringing you stress renewal, energy reset, and inner confidence. Each week, I  bring you inspiring guests, insights, and mindset tools to empower you to thrive in life. 

Episode Title: Why Your Personal Brand is Your Superpower

Host: Robyn Engelson

Guest: Dr. Farah Laurent

Episode Summary: In this electrifying episode, we sit down with Dr. Farah Laurent—nurse career coach, dynamic speaker, personal branding strategist, and multi-passionate entrepreneur—to unpack how to build a powerful personal brand, shift your mindset, and turn your skills into a thriving business. Farah shares her journey from emergency nurse educator to sought-after entrepreneur, revealing how a tough performance review became the catalyst for her personal branding awakening. She breaks down why your reputation is everything (hint: it’s what people say when you’re not in the room!) and how to leverage social media—especially video—to stand out, attract opportunities, and make an impact.

Farah doesn’t hold back on mindset either, challenging limiting beliefs around money, visibility, and fear. She shares how she manifested an appearance on The Jennifer Hudson Show, why in-person events accelerate success, and how nurses (and anyone with transferable skills) can pivot into entrepreneurship with confidence. Packed with actionable advice—from LinkedIn strategies to the importance of infusing joy into your work—this episode is a masterclass in bold action. If you’ve ever doubted yourself or wondered how to turn your expertise into income, Farah’s mantra says it all: "Nobody else has to believe in your vision—you just have to start."

 

You’ll learn:

 The True Meaning of Personal Branding – Why it’s more than just social media presence and how it shapes your reputation.

 How to Stand Out in a Crowded Market – Farah’s key strategies for differentiating yourself and aligning your brand with your core values.

 The Power of Video & Social Media – Why LinkedIn and live videos are game-changers for visibility and authority.

 From Nurse to Entrepreneur – How to leverage transferable skills (like adaptability and problem-solving) to build a profitable business.

 Overcoming Fear & Scarcity Mindset – Why investing in yourself is non-negotiable and how to silence self-doubt.

 Manifestation in Action – How Farah landed on The Jennifer Hudson Show by believing in her vision before it happened.

 Why In-Person Events Accelerate Success – The untapped power of networking, retreats, and live experiences.

 Having Fun While Building Your Brand – Why joy, creativity, and authenticity are your greatest business assets.

 How to Take Bold Action – Farah’s no-excuses approach to launching ideas fast (like planning a conference in under 3 months!).

 

Memorable Quotes:

• "Fear is just a fun story we make up—break through it, and everything changes."

• "Nurses are natural CEOs—we’re problem-solvers, quick thinkers, and adaptable. Your skills are your superpower."

• "Stop waiting for permission. Nobody else has to believe in your vision—you just have to start."

• "If your business isn’t fun, you’re doing it wrong. Dance through the process!"

 

Resources & Mentions:

• Website: nursefarah.com

•  LinkedIn: @FarahLaurent (Where she posts daily video content!)

•  Instagram: @nursefarah

• TV Feature Mentioned: The Jennifer Hudson Show – Farah’s manifestation success story!

 

Actionable Steps for Listeners:

 1. Define Your Personal Brand (Today!)

• Ask yourself: "What do I want to be known for?"

• Write down 3 core values that represent you (e.g., innovation, empathy, boldness).

• Draft a 1-sentence brand statement: "I help [X audience] achieve [Y result] through [Z unique approach]."

 

2. Start with Video (No Perfect Setup Needed!)

• Record a 30-second LinkedIn video introducing yourself and your expertise.

• Pro tip: Go live at least once this week—even if just for 5 minutes! (Farah’s secret to organic reach.)

 

3. Monetize Your Skills

• List 3 transferable skills from your current/past job (e.g., teaching, problem-solving, organizing).

• Brainstorm 1 paid offer (e.g., coaching, ebook, workshop) using those skills.

 

 4. Crush Fear with Action

• "5-Second Rule": The next time you hesitate, count *5-4-3-2-1* and DO IT (applying for opportunities, posting content, etc.).

• Write down 1 scary goal (e.g., "Speak at a conference") and take 1 step toward it today (e.g., DM an event organizer).

 

5. Plan Your First (or Next) Event

• Host a free Zoom meetup or local coffee chat for your network.

• Theme idea: "3 Tips to [Your Expertise]" (e.g., "3 Tips for Nurses Starting a Side Hustle").

 

 6. Manifest Like Farah

• Write your "Already Done" list: "I’m so grateful I [achieved X goal]" (e.g., "I’m so grateful I spoke on a podcast!").

• Act as if it’s happened (e.g., post about your "podcast tips" before you’re booked).

Final Thought: Your dream brand and business aren’t built on someday—they’re built on today. Stop waiting for the perfect moment; start with what you have, where you are. The world needs your voice, your expertise, and your unique magic. Press record, take the leap, and watch how quickly opportunity follows courage. Your time is NOW. 

 

What listeners have to say:

Dr. Farah Laurent's episode sparked immediate action for so many listeners: nurses, entrepreneurs, and career-changers alike.

Sarah T. shared how Farah's mantra about fear being 'just a story' gave her the courage to launch her coaching business, landing three clients in her first week.

James L. tried Farah's signature LinkedIn Live strategy and was invited to speak at an industry event that same day.

Nurse Priya K. had never considered entrepreneurship until this episode gave her both the practical roadmap and the confidence to begin her journey.

These powerful transformations prove one thing: when you combine Farah's actionable advice with bold execution, breakthroughs happen fast. Now we want to hear from YOU, what's the one insight that's changing your game? Share your story with us!

 

Loved this episode? If you found value in this conversation, don’t forget to leave a review! Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Your feedback helps us create content that supports your journey to thriving, not just surviving.

 

Connect with Dr. Farah Laurent:

• LinkedIn

• Website

• Nurses Making Money Moves: A nurses Guide of starting a business 

 

About Dr Farah Laurent: Dr Farah Laurent is a nurse career coach, dynamic speaker, personal brand strategist, author, host of the Nurses Making Money Moves Conference and podcaster. As a former emergency nurse, educator and executive leader she is bold and all about empowering women to be as bad as they want to be. She has also been featured on the Jennifer Hudson Show.

 

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