We've all seen the lead magnets that promise us how we'll get months of content in minutes, they often times don't work though. The reason why content plans don't work as well as internet marketers tell you they will is simply because they aren't hooked up together with your business plan. If the podcast episode you are creating are just sharing the story of where you've been...you're leaving your clients underserved. The key to helping your clients and customers to their dream destination is helping them understand that who you are and what you offer is going to get to wherever they want to go even faster than they anticipated.